SWOT Analysis - A Step by Step Guide (PDF)

You can find templates and descriptions for a SWOT analysis anywhere on the internet. However, there is generally no prescription on how to actually conduct one and how to follow up. This >50 slide document is a step by step guide on how to conduct a SWOT analysis in a disciplined, methodical, comprehensive manner. It tells you when to conduct it, what are the success factors, and why do many of them fail. It describes the process, the type of resources needed, and broad range of questions you will ask at each stage of the analysis. Follow ups are described for each phase and after completion of the entire study. It is, however, very likely that the follow ups will be self evident if the analysis has been conducted properly and comprehensively.
This guide was written by someone with a broad experience in this field who has conducted many SWOT analyses and other business processes. Using this guide can help you in making strategic choices and may save you a lot of time and money.
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