Strategic Assessment: Company DNA and Industry Insights


This PPT slide, part of the 62-slide Strategy Chessboard PowerPoint presentation, outlines the initial phase of a strategic assessment process, focusing on understanding the organization’s core attributes and the predictability of the industry it operates within. The process is divided into three main steps: determining company DNA, assessing industry predictability, and identifying the appropriate strategic approach.

The first step, determining company DNA, involves evaluating key considerations such as desire, need, and ability. This helps clarify the organization's strengths and areas for growth, which is essential for aligning strategies with internal capabilities.

Next, the slide emphasizes the importance of determining industry predictability. This involves analyzing various factors, including the environment, demand, technology and offerings, competition, and suppliers. Each of these elements plays a crucial role in understanding the external landscape and how it may impact the organization’s strategic choices.

The final part of the slide highlights that, with insights gained from both the company DNA and industry predictability assessments, the organization can effectively determine its strategic options. This structured approach ensures that decisions are informed by a comprehensive understanding of both internal and external factors, ultimately guiding the organization toward a more tailored and effective strategic direction.

The takeaway here is clear: a thorough assessment of both internal capabilities and external market conditions is vital for crafting a successful strategy. This phase sets the foundation for subsequent analyses and strategic planning, ensuring that the organization is well-positioned to navigate its unique challenges and opportunities.



This slide is part of the Strategy Chessboard PowerPoint presentation.

This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. Strategy Chessboard is a powerful A.T. Kearney Strategic Planning framework used for selecting the optimal strategic approach.

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