This PPT slide, part of the 348-slide Strategic System Design Toolkit PowerPoint presentation, outlines various methods and instruments for conducting an "As-is analysis" through the use of questionnaires. It categorizes the types of questionnaires into 2 main groups: standardized and complex. Standardized questionnaires are designed to ensure uniformity, providing the same set of questions to all respondents. This approach facilitates easier comparison and analysis of responses. On the other hand, complex questionnaires allow for more nuanced data collection, potentially yielding richer insights.
Within the standardized category, the slide emphasizes that these questionnaires are beneficial for gathering consistent data across a broad audience. This can be particularly useful in large-scale assessments where uniformity is critical. The complex category is further divided into open and closed questions. Open-ended questions encourage respondents to provide detailed, qualitative feedback, while closed questions limit responses to predefined options, making data analysis more straightforward.
The slide also introduces the concept of direct and indirect questions. Direct questions aim to elicit straightforward answers, while indirect questions serve as a means to navigate around the primary goal, possibly revealing underlying motivations or sentiments that direct questions may not uncover. This dual approach can enhance the depth of understanding regarding the subject matter.
Overall, the slide serves as a guide for selecting the appropriate questionnaire type based on the desired outcome of the analysis. It highlights the importance of tailoring the questionnaire design to meet specific analytical needs, ensuring that the resulting data is both relevant and actionable. This framework can significantly aid organizations in their process recording efforts.
This slide is part of the Strategic System Design Toolkit PowerPoint presentation.
This toolkit is created by trained McKinsey, BCG, and Porsche Consulting consultants and is the same used by MBB, Big 4, and Fortune 100 companies when performing System Design Initiatives.
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