This toolkit was created by ex-McKinsey, Havas & Deloitte consultants. It includes includes 750 PowerPoint slides + 35 Excel sheets + 60 minutes of video training.
Includes 800 PowerPoint slides, 40 Excel sheets and 88 minutes of video training.
Includes frameworks, tools, templates, tutorials, real-life examples, best practices, and video training.
Domont Consulting is trusted by 200,000+ executives, consultants and entrepreneurs from small & large organizations.
SALES PPT DESCRIPTION
This product (Sales, Marketing, Pricing & Communication Strategy Toolkit) is a 800-slide PPT PowerPoint presentation slide deck (PPTX) with a supplemental Zip archive file document, which you can download immediately upon purchase.
This Toolkit was created by ex-McKinsey, Havas & Deloitte consultants. It is considered the world's best & most comprehensive Sales, Marketing, Pricing and Communication Toolkit. It includes all the Frameworks, Best Practices & Templates required to design and implement a robust Sales, Marketing, Pricing and Communication strategy.
The Toolkit includes: 750 PowerPoint slides + 35 Excel sheets + 60 minutes of video training.
This Toolkit includes frameworks, tools, templates, tutorials, real-life examples, best practices, and video training to help you: • Define and Implement your Sales & Marketing Strategy: (1) Market analysis, (2) Competitor analysis, (3) Sales analysis, (4) Marketing analysis, (5) Funnel process, (6) Company swot analysis, (7) Strategy frameworks, (8) Sales function vision, mission & values, (9) Marketing function vision, mission & values, (10) Sales strategic objectives & KPIs to reach our vision, (11) Marketing strategic objectives & KPIs to reach our vision, (12) Sales team & budget, (13) Marketing team & budget, (14) Four pillars: Product/Service positioning & value proposition, Communication strategy, Sales distribution strategy, and Pricing strategy • Define your Product/Service Positioning & Value Proposition: (1) Target market, (2) Product/service offering, (3) Product life cycle, (4) Product/service positioning: Key attributes, customer benefits & unique selling proposition (USP), (5) Value proposition, (6) Product packaging and design, (7) Product bundling, (8) Customer feedback integration • Define and Implement your Communication Strategy: (1) Background & context, (2) Communication objectives, (3) Approach, (4) Communication principles, (5) Overarching messages, (6) Stakeholder analysis, (7) Communication channels, (8) Key dependencies, (9) Communication risks, (10) High-level communication plan, (11) Detailed communication plan • Define and Implement your Sales Distribution Strategy: (1) Retail distribution, (2) Wholesale distribution, (3) Online distribution, (4) Own physical store distribution, (5) Franchising, (6) Strategic partnerships, (7) Multi-channel distribution, (8) Sales team structure, (9) Sales distribution strategy selection matrix • Define and Implement your Pricing Strategy: (1) Pricing fundamentals, (2) Pricing maturity model, (3) Current and target pricing maturity levels, (4) Pricing strategies, (5) Price sensitivity analysis, (6) Setting up prices, (7) Discount strategies, (8) Avoiding price war, (9) Performance monitoring • List your Potential Initiatives for each pillar • Create your Business Cases and Financial Models to assess Potential Initiatives • Prioritize, Plan and Implement your Projects: (1) Project Prioritization, (2) Business Roadmap, (3) Governance, (4) Dashboards, (5) Project Implementation: Agile Methodology, Design Thinking and Traditional Methodology, (6) Continuous Improvement (7) Post Projects Evaluation and Lessons Learnt, (8) Post Strategy Evaluation and Lessons Learnt • Define and implement your change management strategy and internal communication strategy: (1) Change management strategy, (2) Change management plans, (3) Implementation, tracking and progress management, (4) Effective communication, (5) Stakeholder engagement strategy
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Source: Best Practices in Sales, Pricing Strategy, Marketing Plan Development PowerPoint Slides: Sales, Marketing, Pricing & Communication Strategy Toolkit PowerPoint (PPTX) Presentation Slide Deck, Domont Consulting
This PPT slide offers a condensed preview of the second phase of a strategic initiative focused on sales and marketing. It highlights 5 key pillars that are instrumental in achieving set objectives, with a specific emphasis on how these pillars are supported by various strategies and monitoring mechanisms. The top section briefly mentions the consideration of 7 main distribution strategies commonly used by Fortune 500 companies, including retail, wholesale, online, own physical stores, franchising, strategic partnerships, and multi-channel distribution. Each strategy's advantages and disadvantages are summarized, setting the stage for deeper analysis in subsequent slides.
The middle portion of the slide zeroes in on online distribution strategy, describing its role in leveraging e-commerce channels to reach customers. It underscores the benefits of global reach and personalized customer experiences, but also notes potential pitfalls like intense competition and logistical complexities. This provides a balanced view of online channels, crucial for executives assessing digital investments.
Next, the slide presents a KPI monitoring framework, tracking sales volume, sales value, growth, profit, profit margin, and price elasticity. It compares recent, target, and current year figures, illustrating how performance is being measured and managed. This section underscores the importance of ongoing performance tracking to ensure strategic alignment.
Further down, a step-wise approach to evaluating price sensitivity is outlined. It assigns scores based on the impact of various price drivers, helping prioritize areas for pricing adjustments. The inclusion of a high-level communication plan and a breakdown of price components demonstrates a structured approach to internal alignment and execution.
Overall, the slide provides a snapshot of a comprehensive, multi-faceted approach to scaling sales and marketing efforts. It emphasizes strategic clarity, performance measurement, and disciplined execution, key for executives considering how to structure or refine their growth initiatives.
This PPT slide offers a concise preview of the second phase of a strategic initiative focused on sales and marketing objectives. It highlights 5 key pillars that are critical to achieving these goals, with a specific emphasis on the tools and methodologies used to support decision-making. The content appears to be structured into 3 main sections: first, an example of a pricing management project demonstrating how estimated revenue and profit opportunities are identified and prioritized; second, a step-by-step guide to determining price elasticity and mapping it to a sensitivity score, which is essential for understanding how price changes impact demand; third, visual data representations that clarify the correlation between pricing, expected revenue, and profit, including a chart that illustrates these relationships.
The slide also introduces a pricing maturity model, categorizing different levels of pricing sophistication from basic to leading practices. This model helps assess current capabilities and identify areas for improvement. Additionally, it discusses strategies for refining pricing approaches, including various tactics that fall outside traditional methods, such as penetration or skimming strategies. These insights are designed to help executives understand how to better align pricing with market dynamics and internal goals.
Overall, the slide provides a practical, data-driven snapshot of how a company can leverage analytical tools and strategic frameworks to optimize sales and marketing efforts. It emphasizes the importance of structured methodologies, like elasticity mapping and pricing maturity assessment, to inform smarter decision-making. For a potential customer, this slide signals a comprehensive approach to pricing strategy, backed by real examples and clear visualizations, making it a valuable resource for elevating commercial performance.
This PPT slide showcases a case study of Coca-Cola’s success through a comprehensive sales, marketing, pricing, and communication strategy. It emphasizes how the brand has maintained a consistent identity with its iconic logo and messaging, which helps reinforce brand recognition globally. The slide highlights Coca-Cola’s focus on emotional marketing, citing campaigns like "Share a Coke" that personalize bottles with individual names to deepen consumer engagement. It also points out the company's ability to adapt marketing efforts to local markets while maintaining a global presence, ensuring relevance across diverse consumer segments. Additionally, Coca-Cola’s history of innovative advertising, from holiday jingles to memorable campaigns, is underscored as a key driver of brand visibility and consumer connection. The slide notes that these strategic elements have contributed to sustained revenue growth, with a compound annual growth rate of 9%, translating into an increase from 33 to 47 billion dollars over the period. The upward trend in revenue is visually reinforced by a rising bar chart, with a clear indication of a 9% CAGR. Overall, this slide positions Coca-Cola as a prime example of leveraging a multi-faceted marketing approach to achieve consistent growth. For potential buyers, it offers insights into how a well-executed, integrated strategy can sustain long-term success, even in a competitive environment. The detailed breakdown of tactics and results provides a practical reference for designing similar initiatives in other organizations. The emphasis on brand consistency, emotional connection, local adaptation, and advertising innovation underscores the importance of a holistic approach to market engagement.
This PPT slide offers a brief overview of the second phase of a strategic initiative focused on 5 key pillars aimed at achieving sales and marketing objectives. It appears to be part of a larger presentation, likely targeting senior executives or stakeholders involved in strategic planning. The content is structured into visual segments, including a product lifecycle diagram, a positioning overview, stakeholder analysis, communication channels, a value proposition, and a high-level communication plan.
The product lifecycle diagram emphasizes the 4 distinct stages—introduction, growth, maturity, and decline—highlighting the importance of tailored strategies at each phase. The product/service positioning section discusses key features, customer benefits, and unique selling points, which are critical for aligning offerings with market needs. The stakeholder analysis slide leverages a matrix to categorize stakeholders by influence and interest, guiding engagement strategies.
Communication channels are broken down into internal and external options, with icons representing various platforms such as email, workshops, and social media, emphasizing the importance of multi-channel engagement. The value proposition slide consolidates core messaging elements, including headlines, sub-headlines, and benefits, with a visual representation to clarify how the value is communicated. The high-level communication plan provides a structured approach to stakeholder messaging, with color-coded status indicators to track message delivery and effectiveness.
Overall, this slide provides a comprehensive snapshot of the strategic framework necessary for executing a successful sales and marketing initiative. It underscores the importance of clear positioning, stakeholder engagement, and targeted communication, which are essential for aligning teams and driving results. Potential buyers should see this as a practical, integrated approach to managing complex go-to-market strategies.
This PPT slide showcases how Amazon's strategic focus on sales, marketing, pricing, and communication has driven its success. It highlights a customer-centric approach, emphasizing the importance of customer satisfaction through a broad product range, competitive pricing, and high-quality service. Personalization is a key tactic, with data analytics used to tailor shopping experiences and recommend products based on customer preferences. Amazon’s Prime membership program is also underscored as a driver of loyalty, offering benefits like free shipping, exclusive deals, and streaming services, which promote repeat purchases. The slide points out Amazon’s innovative marketing mix, combining digital channels, social media, and traditional advertising to reach diverse audiences and build trust via user-generated content such as reviews and ratings. Expansion and diversification are presented as ongoing priorities, with Amazon continuously broadening its product offerings and leveraging cloud computing and other services to sustain growth. On the right side, the slide illustrates Amazon’s revenue growth, with a compound annual growth rate of 18%, culminating in a revenue of $638 billion. The upward trend in revenue is depicted with a line graph, reinforcing the narrative of sustained, significant growth driven by strategic marketing and sales initiatives. Overall, the slide aims to demonstrate how a comprehensive, customer-focused, and innovative approach to sales and marketing can lead to substantial revenue expansion. It suggests that these elements are critical for companies seeking long-term growth and market relevance. For potential clients, this slide offers a blueprint of best practices that can be adapted to different industries or markets to achieve similar success.
This PPT slide presents an overview of a comprehensive toolkit designed for sales and marketing strategy development, built and refined over 2 decades through iterative testing. The content is organized into 3 main sections. The first section, titled "I. Sales & Marketing Strategy," lists key analytical and planning components such as market analysis, sales analysis, funnel process, competitor analysis, marketing analysis, and company SWOT. It emphasizes the use of strategic frameworks like the Ansoff Matrix and Blue Ocean Strategy, along with market entry, product introduction, and segmentation tactics. This section underscores the importance of understanding market dynamics and internal positioning to inform strategic decisions.
The second section, "II. Five Pillars to reach our Sales & Marketing Strategic Objectives," breaks down core strategic areas. It covers product/service positioning, communication strategy, sales distribution, pricing, and digital strategy. Each pillar includes detailed elements such as target market, product offering, communication principles, distribution channels, pricing models, and digital branding. This structure indicates a holistic approach, ensuring alignment across multiple facets of sales and marketing efforts. The detailed bullet points suggest a focus on operational specifics, from customer benefits to digital marketing tactics like SEO and social media.
The third section, partially visible, appears to detail potential initiatives for each pillar, likely providing actionable steps to implement the strategies outlined. The overall design emphasizes a structured, phased approach refined over years, offering potential clients a robust framework for building or optimizing their sales and marketing functions. The slide’s detailed breakdown and layered approach signal a mature, tested methodology suitable for organizations seeking a comprehensive strategic overhaul or enhancement.
The footer indicates this is part of a larger toolkit, including extensive PowerPoint content, Excel sheets, and training, aimed at delivering a detailed, practical resource for senior management. This document would appeal to executives seeking a proven, systematic approach to align sales and marketing efforts with broader business goals.
This toolkit was created by ex-McKinsey, Havas & Deloitte consultants. It includes includes 750 PowerPoint slides + 35 Excel sheets + 60 minutes of video training.
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