E-Commerce Business Financial Projection 3-Statement Model (Excel XLSX)

An E-Commerce Startup/Existing Business Financial Projection 3 Statement is vital for e-commerce businesses. It forecasts income, expenses, and cash flows, providing a clear financial roadmap. This tool aids in securing funding, setting realistic goals, and assessing sustainability. It helps in budgeting, inventory management, and marketing strategies. With accurate financial projections, e-commerce businesses can make informed decisions, ensure operational efficiency, and adapt to market changes. It enhances financial stability, attracts investors, and supports long-term growth by aligning strategies with financial goals, making it indispensable for both startups and existing e-commerce ventures.

PURPOSE OF MODEL
Highly versatile and user-friendly Excel model for the preparation of a rolling 3 statement (Income Statement, Balance Sheet and Cash flow Statement) financial projection for a new or existing e-commerce business selling goods through an online store.

The model also incorporates a discounted cash flow valuation calculation using the projected cash flows. The model follows best practice financial modelling principles and includes instructions, line item explanations, checks and input validations.

KEY OUTPUTS
The key outputs include:
•  Projected full financial statements (Income Statement, Balance Sheet and Cash flow Statement) for any of the 3 scenarios, presented on a quarterly basis across up to 5 years and summarised on an annual basis.
•  Dashboard with:
Summarised projected Income Statement and Balance Sheet
Compounded Annual Growth rate (CAGR) for each summarised income statement and Balance Sheet line item
List of key ratios including average revenue growth, average profit margins, average return on assets and equity and average debt to equity ratio.
Bar charts summarising income statement and Balance Sheet projections
Gross Profit by product category in table and bar-chart format
•  Discounted cash flow valuation using the projected cash flow output.

KEY INPUTS
Inputs are split into Income Statement and Balance Sheet Inputs. Most inputs include user-friendly line item explanations and input validations to help users understand what the input is for and populate correctly.

Setup Inputs:
•  Name of business;
•  Currency;
•  First projection year and quarter;
•  Naming for product categories, variable costs, staff costs, other expenses and fixed assets;
•  Sales tax applicability for revenue streams, variable costs, other expenses and fixed assets.
•  Calculation basis for variable costs

Actuals Inputs:
•  Opening balance sheet (for existing businesses);
•  Income Statement actuals (for trend analysis);

Projection Inputs:
•  Sales volume inputs including average website visits by month, conversion rate, sales mix by product category;
•  Sales Price inputs including average price per product category and discounts offered per month
•  Cost of Goods sold including cost per product category, safety stock and average credit terms received;
•  Other variable costs inputs calculated either on total website visits, total sales volume, total items purchased or total revenue.
•  Other costs inputs including staff costs, marketing costs and fixed costs;
•  Sales and corporate tax inputs including rate and payment periods;
•  Dividend inputs including amount (percentage of retained earnings) and frequency;
•  Fixed Assets including addition amounts and useful life;
•  Borrowings including addition amounts and interest rate;
•  Share Capital additions;
•  Discount rate inputs (for valuation calculation).

MODEL STRUCTURE
The model comprises of 9 tabs split into input ('i_'), calculation ('c_'), output ('o_') and system tabs. The tabs to be populated by the user are the input tabs ('i_Setup', ‘i_Actuals' and 'i_Assumptions'). The calculation tab uses the user-defined inputs to calculate and produce the projection outputs which are presented in 'o_Fin Stats', ‘o_Charts' and ‘o_DCF'.

System tabs include:
•  A 'Front Sheet' containing a disclaimer, instructions and contents;
•  A Checks dashboard containing a summary of checks by tab.

KEY FEATURES
Other key features of this model include the following:
•  The model follows best practice financial modelling guidelines and includes instructions, line item explanations, checks and input validations;
•  The model is not password protected and can be modified as required following download;
•  The model contains a dynamic timeline that allows for a mix of Actual and Forecast period across a 5-year period allowing projections to be rolled forward with minimal effort;
•  Timeline is split on a monthly basis and summarised on an annual basis;
•  The model allows the user to model 10 separate product categories;
•  Costs are split into: variable and other costs for better driver-based forecasting;
•  The model allows for the following number of underlying categories for each line item (these can be easily expanded if required):
Product Categories – 10 categories;
Cost of Goods Sold – 10 categories (1 for each Product Category);
Other Variable costs – 5 categories;
Staff costs – 5 categories;
Marketing costs – 3 categories;
Other expenses – 10 categories;
Fixed assets – 3 categories.
•  Apart from projecting revenue and costs the tool includes the possibility to model inventories, payables, fixed assets, borrowings, dividends, corporate tax and sales tax;
•  Business Name, currency, starting projection period are fully customisable;
•  Revenue, Cost and Fixed Asset descriptions are fully customisable;
•  The model included an integrated discounted cash flow valuation using the projected cash flow outputs;
•  The model includes instructions, line item explanations, checks and input validations to help ensure input fields are populated accurately;
•  The model includes a checks dashboard which summarises all the checks included in the various tabs making it easier to identify any errors.