Curated by McKinsey-trained Executives
π¨ ENTERPRISE NEW PRODUCT INTRODUCTION (NPI) SOP – THE COMPLETE PHASE-GATE PRODUCT DEVELOPMENT FRAMEWORK
β‘ STOP LOSING TIME, MONEY AND MARKET OPPORTUNITY TO DISCONNECTED PRODUCT DEVELOPMENT.
Too much scope creep.
Too many prototype failures.
Too many quality issues.
Too many supply chain surprises.
Too many delayed product launches.
π₯ INTRODUCING: THE ENTERPRISE NPI SOP
A standardized New Product Introduction, Product Lifecycle Management and Phase-Gate framework for taking products from idea to commercial launch.
IDEA β BUSINESS CASE β DEVELOPMENT β VALIDATION β PRODUCTION β LAUNCH β LIFECYCLE HANDOVER
π₯ CONTROL THE COMPLETE NPI LIFECYCLE
PHASE 0 – IDEATION
Market opportunity β’ Customer needs β’ TAM β’ Competitive analysis
PHASE 1 – BUSINESS CASE
P&L β’ ROI β’ COGS β’ Pricing β’ Technical feasibility β’ PRD
PHASE 2 – DEVELOPMENT
Engineering β’ Prototyping β’ EVT β’ DVT β’ DFM β’ DFA β’ DFS
PHASE 3 – VALIDATION
Quality β’ Reliability β’ Testing β’ Regulatory Compliance β’ Certification
PHASE 4 – PRODUCTION READINESS
PVT β’ Manufacturing β’ Supply Chain β’ Yield β’ FPY β’ Supplier Readiness
PHASE 5 – LAUNCH
GTM β’ Marketing β’ Sales Enablement β’ Distribution β’ Customer Support
PHASE 6 – POST-LAUNCH
Performance Review β’ Warranty β’ Lessons Learned β’ Sustaining Engineering
π GOVERN EVERY DECISION WITH PHASE-GATE
GO β’ KILL β’ HOLD β’ RECYCLE
No major investment moves forward without defined deliverables, cross-functional accountability and executive approval.
π₯ BUILT-IN PRODUCT RISK MANAGEMENT
DFMEA β’ PFMEA β’ Reliability Testing β’ Quality Controls β’ Regulatory Compliance β’ Manufacturing Readiness
π₯ CROSS-FUNCTIONAL NPI GOVERNANCE
Product Management β’ Engineering β’ R&D β’ Operations β’ Manufacturing β’ Supply Chain β’ Quality β’ Marketing β’ Regulatory β’ Customer Support
Clear RACI ownership from concept through commercialization.
π₯ COMPLETE ENTERPRISE NPI CAPABILITY
New Product Introduction β’ NPI β’ Product Lifecycle Management β’ PLM β’ Phase-Gate β’ Product Development β’ Product Launch β’ Engineering β’ Manufacturing β’ Supply Chain β’ Quality β’ EVT β’ DVT β’ PVT β’ DFM β’ DFA β’ DFS β’ DFMEA β’ PFMEA β’ FMEA β’ Regulatory Compliance β’ Reliability β’ Validation β’ GTM β’ Commercialization β’ Sustaining Engineering
π₯ BUILT FOR
CPOs β’ CTOs β’ COOs β’ VP Product β’ Product Managers β’ NPI Leaders β’ Engineering Leaders β’ R&D β’ Manufacturing β’ Operations β’ Supply Chain β’ Quality β’ Program Management
π¨ STOP MANAGING PRODUCT DEVELOPMENT THROUGH DISCONNECTED TEAMS, EMAILS AND LAST-MINUTE ESCALATIONS.
START GOVERNING NPI.
START CONTROLLING DEVELOPMENT COST.
START REDUCING PRODUCT RISK.
START IMPROVING TIME-TO-MARKET.
START LAUNCHING PRODUCTION-READY PRODUCTS.
π DOWNLOAD THE COMPLETE ENTERPRISE NEW PRODUCT INTRODUCTION (NPI) SOP
IDEATION β BUSINESS CASE β DEVELOPMENT β VALIDATION β PRODUCTION β LAUNCH β LIFECYCLE MANAGEMENT
π₯ TURN PRODUCT IDEAS INTO CONTROLLED, SCALABLE, MARKET-READY PRODUCTS.
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Source: Best Practices in New Product Development Word: New Product Introduction (NPI) Standard Operating Procedure Word (DOCX) Document, SB Consulting
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