Mobile App Financial Model Template (Excel XLSX)

The increased penetration of the internet and smartphones has led to a boom in the mobile app development industry. As of 2022, there are an estimated 2.5 million apps on PlayStore alone, with probably an equal number on the Apple store as well. We have seen a massive rise in mobile applications for everything from productivity to things such as exam preparations, banking, and online wallets. Social media, meditation, games, CRM, scrum management, art, photography, medicine, etc. The possibilities are endless and increasing with each new technological advancement. The mobile app industry was valued at an estimated 150 billion dollars in 2021 and it is projected to increase to 300 billion dollars by the end of the decade.

Our financial model is specifically designed to help those who are starting their own mobile application enterprise or a development company for mobile apps. Our template runs monthly calculations and gives you a five-year projection. We help you segregate and track fixed costs and recurring/variable costs and provide you with an estimated income based on the monetization model that you have chosen.

We help you calculate variables such as:

Active user calculation
Downloads
Ads Income
In-App Purchases
Subscriptions
Salaries
Hosting costs
Server costs
Office rent & Utilities
Advertising and marketing costs
Our models allow you to get a grasp of initial and recurring investments and to see what revenue you can get as per your monetization strategy, the number of employees, factors for upscaling, and deficits if any in a simple and easy-to-use format