Football Stadium Development – 20 Year Financial Model (Excel XLSX)

BENEFITS OF THIS EXCEL DOCUMENT

1. Evaluates the development, financing, and operation of a modern, multi-purpose football stadium.

SPORT MANAGEMENT EXCEL DESCRIPTION

This product (Football Stadium Development – 20 Year Financial Model) is an Excel template (XLSX), which you can download immediately upon purchase.

A football stadium is a large, purpose-built venue designed to host football matches and accommodate thousands of spectators. It typically features a playing field, tiered seating, locker rooms, media facilities, and amenities like concessions and merchandise shops. Modern stadiums may also include VIP boxes, large video screens, and advanced lighting systems. Beyond sports, football stadiums often serve as multipurpose venues for concerts, events, and community gatherings.

Project Description – Football Stadium Development & Operations

This financial model evaluates the development, financing, and operation of a modern, multi-purpose football stadium. The stadium is designed to host domestic league matches, international fixtures, and a range of non-football events, including concerts, exhibitions, and corporate gatherings. The model incorporates a detailed development budget, diversified revenue streams (matchday, hospitality, sponsorships, F&B, retail, events, tours, museum), and a structured financing plan combining grants, debt, pre-opening cash deposits, and equity. The model delivers detailed cash flow forecasts, operational performance metrics, and investor return analysis, enabling stakeholders to make informed decisions on viability, funding structure, and long-term value creation.

The model supports two ownership scenarios:
•  Team-Owned – The stadium is developed, financed, and operated by the football club. The team retains 100% of stadium-related revenues.
•  Third-Party-Owned – The stadium is developed and financed by an independent investor or consortium and leased to the football club under a long-term agreement. Certain revenue streams are retained by the stadium owner, while others are shared or kept by the team.

Development Phase

The project includes a detailed development budget, covering:
•  Land acquisition and site preparation
•  Stadium construction and fit-out
•  Ancillary facilities (parking, retail spaces, restaurants, hospitality areas)
•  Professional fees and permitting
•  Professional fees and permitting

Financing sources include:
•  Government grants
•  Construction Loan
•  Operational cash deposits (naming rights, sponsorship prepayments, season ticket sales)
•  Equity

The model incorporates a progressive funding drawdown sequence to minimize equity exposure and interest during construction. Development timelines and financing costs are calculated on a monthly basis.

Operations Phase

Once completed, the stadium will operate 365 days a year, generating revenue from multiple sources:
•  Matchday ticket sales (season tickets & single match tickets)
•  VIP & premium hospitality
•  Naming rights and sponsorships
•  Concessions and catering
•  Restaurants & cafés
•  Retail & merchandising
•  Non-matchday events
•  Stadium tours
•  Museum

The operational model includes:
•  Detailed seat category breakdown (Low, Mid, High, Premium price tiers)
•  Per-capita spending assumptions for F&B
•  Seasonal revenue allocation
•  Revenue share adjustments based on ownership structure

Model Outputs

•  Monthly and Quarterly Project Cash Flow per Year
•  Annual Project Cash Flow
•  Financing and Tax Supporting Schedules, including Debt Service Coverage Ratio (DSCR)
•  Key Performance Indicators
•  Unlevered & Levered Project Return Metrics (IRR, MOIC, Payback, NPV)
•  Project Dashboard including performance metrics and charts
•  Private Equity 2-Tier Investors Distribution Waterfall Model including LPs Preferred Return (Hurdle Rate)
•  Project Summary including high-level proect metrics and returns

Model Purpose

This model is designed for use by:
•  Football clubs evaluating stadium self-development
•  Investors and infrastructure funds assessing stadium as an income-producing asset
•  Lenders conducting project finance analysis
•  Government bodies considering grant participation in sports infrastructure projects

Detailed instructions on the use of the model are included in the Excel file.

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Source: Best Practices in Sport Management, Integrated Financial Model Excel: Football Stadium Development – 20 Year Financial Model Excel (XLSX) Spreadsheet, Profit Vision