Please register (it's free!) or login to view the remaining preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

Purpose & Background of Dissertation:
Interior design has come a long way as an industry and is becoming more dynamic with three different type of players vying for the market share. International fashion brands with their premier collections, Interior / product brands with their mass marketed collections and the local interior designers with their customized human touch. Moreover, Sustainability in the entire value chain of interior design is becoming more of a necessity. With consumers preferring products that are more sustainable than the usual ones, there is a need for the local designers to learn from the established organizations and create a suitable branding and sustainability strategy. This dissertation discusses the major design processes, branding strategies, sustainability issues and consumer behavior in the interior design industry and provides recommendations for Orestis K. to succeed in the Cypriot market.

Structure of Dissertation:
The dissertation starts with the introduction and the background of the topic describing the importance of interior design, latest trends, difference in interior design product branding and sustainability trends. This part of the dissertation also discusses the value of the research and then provides the methodology outline. The next section is the literature review, which is the base of this dissertation and it talks about 4 main topics. The first part discusses the design process in three different types of interior design industries, followed by the branding strategy. Further the sustainability trends and barriers are discussed followed by consumer behavior patterns. Next section is the research methodology where the research design, data collection and data analysis methods are used. The next section is the analysis & discussion where the key findings have been summarized

Research Methodology:
Secondary research methodology has been used with focus on Qualitative data. Also, a Case based research has been presented to highlight specific findings. Main sources used include journal articles, internet articles, industry reports conference proceedings etc.

Keywords:
Interior Design, Sustainable design, Luxury brands, Interior product brands, Localization, Sustainable luxury, Branding Strategy, Cypriot Design Market, Consumer behavior, fashion.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Design, Branding, Sustainability Luxury of Interior Design (Case Study from Cyprus) Word document

Design, Branding, Sustainability Luxury of Interior Design (Case Study from Cyprus)

Sold by Arbalest Partners (this author has 33 documents)

$20.00

ALL FEES INCLUDED

Add to Cart

This business document is categorized under the function(s):

Corporate Communications Strategy, Marketing, & Sales

It applies to Retail, Consumer Products, & Distribution

File Type: Word (docx)

File Size: 102.8 KB

Number of Pages: 55

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Feb 26, 2015

Ask the Author a Question

Must be logged in Click here to log in

CUSTOMER TESTIMONIALS

"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight – it's like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead."

– Roderick Cameron, Founding Partner at SGFE Ltd

"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success."

– Bill Branson, Founder at Strategic Business Architects

"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)

"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings.

I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings. "

– Nishi Singh, Strategist and MD at NSP Consultants

"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates

"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy

"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy usually has just what I need to make my point.

It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients."

– Ed Kemmerling, Senior Lean Transformation Expert at PMG

"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Manager at Technology Transformation Advisory

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

Cost Reduction Opportunities (across Value Chain) 24-slide PowerPoint deck $39.00 Author: LearnPPT Cost Reduction Assessment Value Chain Analysis	Complete Business Frameworks Reference Guide 407-slide PowerPoint deck $199.00 Author: LearnPPT Strategy Frameworks Consulting Frameworks Consulting Training	Organization Design Toolkit 102-slide PowerPoint deck and supporting Excel workbook $69.00 Author: Corporate Finance 101 Organizational Design	Healthcare Business Capability Model 1-page PDF document $30.00 Author: R Bradley Consulting Healthcare
Digital Transformation Strategy 118-slide PowerPoint deck $89.00 Author: LearnPPT Digital Transformation Customer Experience Business Transformation	M&A Process Letter - Phase I and Phase II 5-page Word document and supporting Word $29.00 Author: Corporate Finance 101 M&A (Mergers & Acquisitions)	Strategic Planning: Process, Key Frameworks, and Tools 79-slide PowerPoint deck $99.00 Author: ILMAM - Strategy & Management Consulting Strategic Planning Strategy Frameworks Consulting Frameworks	Design Thinking 249-slide PowerPoint deck $89.00 Author: Operational Excellence Consulting Innovation Management Customer Experience Ideation
Strategic Planning: Hoshin Kanri Strategy Deployment 128-slide PowerPoint deck and supporting ZIP $79.00 Author: Operational Excellence Consulting Strategic Planning Strategy Development Strategy Deployment & Exe ...	Post Merger Integration (PMI) Best Practice Framework 28-slide PowerPoint deck $79.00 Author: STRATICX PMI (Post-merger Integration)	Key Account Management 101 - Best Practices 47-slide PowerPoint deck $69.00 Author: P-Square Partners Sales Account Management	Organisation Design 101 - Best Practice 26-slide PowerPoint deck $69.00 Author: P-Square Partners Organizational Design