Integrating Top-Down and Bottoms-Up Business Case Development


This PPT slide, part of the 32-slide Business Case Development Framework PowerPoint presentation, presents a framework for developing a business case by integrating both top-down and bottoms-up approaches. It outlines a systematic process that begins with the top-down approach, which is anchored by aspirations, benchmarks, and baselines. These elements set the stage for identifying the scope of benefits across various areas.

The flowchart illustrates how this initial analysis leads to a preliminary evaluation of the top-down benefits. This step is critical as it allows for a focused examination of major benefit levers, ensuring that the analysis is grounded in realistic expectations. The focus on these levers is essential for understanding where the most significant impacts can be achieved.

As the process continues, the preliminary findings feed into the final top-down business case. This culminates in a comprehensive final business case that integrates insights from both approaches. The bottoms-up approach, represented in the lower part of the diagram, emphasizes the importance of hypotheses and detailed analysis. This dual approach ensures that the final business case is not only aspirational, but also grounded in empirical data.

The final output is a document that clearly delineates realized benefits, represented by the dollar signs at the bottom right. This visual representation underscores the financial implications of the analysis, making it clear that the process is designed to deliver tangible results. The integration of both methodologies enhances the robustness of the business case, providing a well-rounded perspective that can instill confidence in stakeholders.



This slide is part of the Business Case Development Framework PowerPoint presentation.

This capital budgeting business case development framework is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants and is commonly used across Strategy Consulting projects. Financial model also included.

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