Analyzing Sales and Product Performance (Excel XLSX)

BENEFITS OF THIS EXCEL DOCUMENT

1. A professional template to perform commercial analyses
2. Analyzes total sales history and trends and individual product performance
3. Produces detailed outcome analysis and charts

PRODUCT MANAGEMENT EXCEL DESCRIPTION

This product (Analyzing Sales and Product Performance) is an Excel template (XLSX) with a supplemental PDF document, which you can download immediately upon purchase.

This publication contains a set of very practical tools to describe, analyze and forecast a company's sales, profitability and portfolio performance. They are accompanied by professionally designed charts to help communicate the outcomes and can be used for in-house analysis, management or shareholder reports, due diligence or consulting assignments.

The tools:

1) Describe and visualize a company's actual performance
– Calculate the total, average, median sales and other statistics giving a full picture of the historic sales performance

2) Explain the basis of seasonality analysis
•  Draw seasonality patterns on a cycle plot
•  Analyze and forecast seasonality based on monthly data.

3) Identify the reasons for variations between the years or between the budget and actual (calculate price, volume and mix effects for the whole portfolio and by category).

4) Provide a scientific basis for making educated predictions of future sales and portfolio performance
– Build trends and explain why commonly used CAGR rarely gives reliable future estimates. CAGR takes only two reference points (beginning and end of analyzed period) and does not take into account possible fluctuations between those points. This section also explains how to tie volatilities to a timeline using standard error and make sensitivities based on that analysis.
– Measure historic volatilities and translate them into model scenarios with a desired level of confidence. In this part we will calculate the standard deviation for quarterly data and see how it is extrapolated to annual amounts.

Source: Best Practices in Product Management Excel: Analyzing Sales and Product Performance Excel (XLSX) Spreadsheet, Andrei Okhlopkov