Strategic Framework for Value Proposition Innovation PPT
This PPT slide, part of the 30-slide 4 Actions Framework PowerPoint presentation, presents the 4 Actions Framework, a strategic tool designed to help organizations evaluate their existing value propositions and explore new avenues for differentiation. The framework is rooted in the Blue Ocean Strategy, which advocates for creating untapped market space rather than competing in saturated markets.
At the center of the slide is the "New Value Curve," which serves as the focal point for analysis. Surrounding this curve are 4 key actions: Raise, Eliminate, Create, and Reduce. Each action prompts critical questions aimed at identifying how a company can redefine its offerings.
The "Raise" action encourages organizations to consider which factors should be elevated beyond industry norms, potentially leading to enhanced customer satisfaction and loyalty. The "Eliminate" action focuses on identifying elements that the industry has traditionally competed on, but may no longer add value, thus allowing for streamlined operations and cost savings.
The "Create" action challenges firms to think innovatively about what new factors could be introduced that have not been offered by competitors, fostering a unique selling proposition. Lastly, the "Reduce" action asks which aspects can be minimized below industry standards, which can also lead to cost advantages and a different market positioning.
The slide emphasizes the importance of understanding recurring challenges that the organization can uniquely address, suggesting that successful execution of the 4 Actions Framework hinges on a deep understanding of customer needs and market dynamics. This framework can be a valuable asset for companies looking to innovate and differentiate themselves in a crowded marketplace.
This slide is part of the 4 Actions Framework PowerPoint presentation.
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Strategy Development Business Model Innovation Industry Analysis Environmental Analysis Value Proposition Customer Satisfaction Positioning
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