Service-Dominant Logic (SDL): Premises & Axioms (PowerPoint PPTX Slide Deck)

VALUE CREATION PPT DESCRIPTION

This product (Service-Dominant Logic [SDL]: Premises & Axioms) is a 31-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

Value Creation is a process through which organizations, individuals, or systems generate meaningful benefits for stakeholders—particularly beneficiaries, including customers, users, and partners.

This presentation outlines the Service-Dominant-Logic (SDL) framework, which moves beyond the traditional Goods-Dominant Logic (GDL). GDL places tangible products at the center of economic exchange. SDL, in contrast, asserts that service—the application of competencies for the benefit of another—is the fundamental basis of all exchange.

SDL shifts the conversation from goods and transactions to service, relationships, and systems.

The SDL framework is built on 11 evolving Foundational Premises (FPs). Among these, 5 have been elevated to the status of Axioms, forming the core structure of the model:

1. (Axiom 1) Service is the fundamental basis of exchange
2. Indirect exchange masks the fundamental basis of exchange
3. Goods are distribution mechanisms for service provision
4. Operant resources are the fundamental source of strategic benefit
5. All economies are service economies
6. (Axiom 2) Value is co-created by multiple actors, always including the beneficiary
7. Actors cannot deliver value but can participate in the creation and offering of value propositions
8. The service-centered view is inherently beneficiary oriented and relational
9. (Axiom 3) All social and economic actors are resource integrators
10. (Axiom 4) Value is always uniquely and phenomenologically determined by the beneficiary
11. (Axiom 5) Value co-creation is coordinated through actor-generated institutions and institutional arrangements

Each of these premises is discussed in depth, including key concepts and examples.

This PowerPoint presentation on Service-Dominant Logic (SDL) also includes some slide templates for you to use in your own business presentations.

Source: Best Practices in Value Creation, Service Design PowerPoint Slides: Service-Dominant Logic (SDL): Premises & Axioms PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting

VALUE CREATION PPT SLIDES

Core Principles of Service-Dominant Logic and Value Creation

This PPT slide outlines the core principles underlying the Service-Dominant Logic (SDL) framework, emphasizing how value is generated and exchanged within a service-oriented economy. It begins by stating that SDL is built on 11 evolving foundational premises, with 5 recognized as axioms—fundamental, non-negotiable principles. The slide highlights that these premises challenge traditional views of exchange, shifting focus from goods to service and value co-creation.

The visual layout presents each axiom as a pillar, with brief descriptions of their core ideas. Axiom 1 emphasizes service as the fundamental basis of exchange, suggesting that all economic activity revolves around service provision. Axiom 2 introduces the concept of value co-creation, created through interactions among multiple actors, always including the beneficiary. Axiom 3 underscores the social and economic resource integration by actors, while Axiom 4 stresses that value is uniquely determined by the beneficiary, not the provider. Axiom 5 points to the coordination of value creation through institutional arrangements and actor networks.

A yellow sidebar on the right offers a summary, noting that these premises fundamentally challenge traditional assumptions and establish a new foundation for understanding value creation. The slide also mentions that the framework has been refined over time, adding new premises to reflect ongoing market evolution.

Overall, this slide is a condensed yet comprehensive overview of SDL’s core principles, designed to inform executives about a shift in how value is conceptualized in modern, service-driven economies. It suggests that adopting this perspective can lead to more effective strategic partnerships and a deeper understanding of stakeholder interactions.

This content is valuable for those seeking to align their strategies with emerging economic paradigms centered on service and value co-creation.

Resource Integration and Value Co-Creation across Actors

This PPT slide explains the concept that value creation is driven by the coordinated integration of resources among multiple social and economic actors. It introduces Premise 9 from the SDL framework, emphasizing that all such actors act as resource integrators. The slide underscores that service provision depends on this collaboration, where resources—tangible, static, or passive—must be actively managed to generate effects. Examples include raw materials, machinery, and land,, but also intangible assets like knowledge, skills, and organizational culture. The key point is that actors share and utilize resources from 3 categories: market, private, and public. Market resources are sourced from exchanges in the marketplace, such as software or consulting services. Private resources are owned by individuals or groups, often shared through social networks or family traditions. Public resources are accessible without direct payment, like highways or parks. Resource classification varies across countries, with some nations offering free healthcare while others do not. The slide highlights that value is not transferred, but co-created through the alignment of resources across a network of engaged actors. This approach stresses the importance of orchestrating diverse resources to produce outcomes, rather than relying solely on individual assets. The example of a homeowner creating a smart living environment illustrates how combining market, private, and public resources can generate value. The slide is part of a broader framework that advocates for a systemic view of value creation, where multiple actors and their resources must be coordinated effectively. This perspective is critical for executives aiming to leverage ecosystem dynamics and resource sharing to unlock new value streams. Overall, the content offers a strategic lens for understanding how interconnected resources across different sectors can be harnessed to produce meaningful results.

Understanding the Service-Dominant Logic Framework and Its Economic Impact

This PPT slide provides an overview of the Service-Dominant Logic (SDL) framework, emphasizing its role in understanding modern economies through the lens of service creation and delivery. It begins by asserting that all economies are fundamentally service economies, including goods-producing sectors, which are reinterpreted as providers of service rather than just manufacturing. The core premise is that value in the economy stems from intangible assets like knowledge, skills, and brand, rather than physical goods alone. This shift in perspective challenges traditional views, highlighting the importance of service layers across industries, including agriculture and manufacturing, which rely on logistics, consulting, and other service functions.

The slide explains SDL's key concepts, such as the application of competencies for service benefits and the reinterpretation of industries labeled as manufacturing or goods-producing as service providers. It emphasizes that service delivery mechanisms are central to economic activity, with examples illustrating how companies like IKEA and John Deere leverage service models to enhance customer experience and operational efficiency. IKEA’s use of augmented reality and DIY assembly, along with Deere’s IoT-connected equipment, exemplify this service-centric approach.

The overview underscores that service sectors dominate employment and GDP in developed economies, a trend that has been ongoing, but not always acknowledged. The slide suggests that recognizing this service-oriented paradigm is crucial for strategic positioning and value creation, especially as economies evolve. The framing indicates that understanding SDL is essential for navigating current and future economic shifts, with the examples reinforcing its practical application.

Overall, this slide aims to educate potential clients on the importance of service-centric thinking and how it underpins economic activity, offering insights into how businesses can leverage this perspective for strategic advantage.