Sample Business Plan (PDF)

This presentation is a business plan, developed by a leading strategy consulting firm, of a consumer product company. It was developed using the same approach as described in another document of ours, "How to prepare a business plan: a primer for entrepreneurs." This presentation includes 8 sections:
•  Executive summary
•  Market/competitor analysis and EFC positioning
•  Product and customer value proposition
•  Business model, organization, and processes
•  Management team
•  Opportunities and risks
•  Financial planning and RONA analysis
•  Implementation road map

This business plan also delves into key issues such as product positioning, competitive response, and distribution channels. It highlights EFC's strategy to become the low-cost producer of fenners, leveraging patented technology to fend off competitors. The plan further outlines the importance of strong retail relationships and consumer willingness to purchase through established outlets.

Moreover, the document provides a detailed market analysis, including potential customer needs and key factors influencing buying decisions. It presents data on market share, barriers to entry, and SWOT analysis, offering a comprehensive view of the competitive landscape. The insights into customer segments and value propositions ensure that the business strategy is aligned with market demands.

The financial projections and implementation roadmap are meticulously detailed, covering cash flow statements, EBIT, ROS, and RONA analysis. The timeline for key activities ensures a structured approach to achieving business objectives. This document is an invaluable resource for executives seeking a robust and actionable business plan.