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BENEFITS OF DOCUMENT

This paper will illustrate the basics of creating the optimal marketing organization for your firm
you determine how creative strateges can be developed for unique brand approaches
examples of major creative campaigns are evedent

DOCUMENT DESCRIPTION

this is established research on how people work through their buying decisions. now only does this tie into the development of advertising it also illustrates how communication works in the organization and between stakeholders. it is key to understanding how branding works and is a new way to define marketing and communication.

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Source: How Advertising Works PowerPoint document

How Advertising Works

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This business document is categorized under the function(s): Corporate Communications Strategy, Marketing, & Sales

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File Type: PowerPoint (pptx)

File Size: 390.8 KB

Number of Slides: 27

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Initial upload date (first version): Dec 22, 2017
Most recent version published: Dec 26, 2017

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How Advertising Works

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