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BENEFITS OF DOCUMENT

  1. This paper will illustrate the basics of creating the optimal marketing organization for your firm
  2. you determine how creative strateges can be developed for unique brand approaches
  3. examples of major creative campaigns are evedent

DOCUMENT DESCRIPTION

this is established research on how people work through their buying decisions. now only does this tie into the development of advertising it also illustrates how communication works in the organization and between stakeholders. it is key to understanding how branding works and is a new way to define marketing and communication.

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Source: How Advertising Works PowerPoint document

 

How Advertising Works

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File Type: PowerPoint (pptx)

File Size: 390.8 KB

Number of Slides: 27 (includes cover, transition slides)

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Initial upload date (first version): Dec 22, 2017
Most recent version published: Dec 26, 2017

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