Focus Group Report Template (Word DOC)

It's important to document the findings of your recent focus group in order to communicate the results to management and other key stakeholders. These findings should be presented in a concise, professional format.

We created the Focus Group Report Template to help you communicate the findings of a focus group quickly and efficiently. This Microsoft Word document includes the following sections to complete with your market research team: Executive Summary, Introduction, Methodology & Participant Profile, Demographics, Discussion Results, Conclusion, Recommendations & Appendices.

This tool allows you to save time on formatting by providing you with a concise, well researched Focus Group Report format.

The Focus Group Report Template is meticulously designed to streamline your reporting process. It includes detailed sections for Instrument Development, Site Selection, and Participant Selection, ensuring every aspect of your focus group is thoroughly documented. The template guides you through summarizing responses and generalizing overall viewpoints for each discussion topic, making it easier to highlight key insights and trends.

Each section is structured to facilitate comprehensive yet concise reporting. For instance, the Methodology & Participant Profile section prompts you to discuss the development of your discussion guide and the rationale behind your site and participant selections. This ensures your report is not only informative, but also transparent and methodologically sound.

The appendices section allows you to attach essential documents, such as the Focus Group Discussion Guide and Participant Profile Forms. This feature ensures that all relevant materials are easily accessible, providing a complete and professional presentation of your focus group findings.