Flevy Management Insights Q&A
What strategies can leaders use to align MBNQA principles with the shift towards a more gig-based workforce?
     Joseph Robinson    |    MBNQA


This article provides a detailed response to: What strategies can leaders use to align MBNQA principles with the shift towards a more gig-based workforce? For a comprehensive understanding of MBNQA, we also include relevant case studies for further reading and links to MBNQA best practice resources.

TLDR Aligning MBNQA principles with a gig-based workforce involves Strategic Planning, visionary Leadership, adaptable Performance Management, and fostering an inclusive Culture that integrates gig workers into organizational processes for enhanced Operational Excellence.

Reading time: 4 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Strategic Planning and Leadership mean?
What does Performance Management and Measurement mean?
What does Culture and Workforce Engagement mean?


Aligning the principles of the Malcolm Baldrige National Quality Award (MBNQA) with the evolving gig-based workforce requires strategic foresight and operational agility. The gig economy, characterized by short-term contracts or freelance work as opposed to permanent jobs, has been growing exponentially. A report by McKinsey Global Institute highlights that up to 162 million people in Europe and the United States engage in some form of independent work. This shift necessitates a reevaluation of traditional business models and operational strategies to incorporate the flexibility and innovation that gig workers bring to the table.

Strategic Planning and Leadership

Effective Strategic Planning in the context of MBNQA principles and a gig-based workforce begins with visionary Leadership. Leaders must articulate a clear vision that integrates gig workers into the core operations of the organization. This involves recognizing gig workers as a critical component of the workforce and aligning their contributions with the organization's strategic objectives. Leadership must also champion a culture of excellence and continuous improvement, essential tenets of the MBNQA, by fostering an environment where gig workers are encouraged to innovate and strive for Operational Excellence.

To operationalize this, organizations can develop specific programs aimed at integrating gig workers into their Strategic Planning processes. This could include creating cross-functional teams that include gig workers in the development of new products or services, thereby leveraging their diverse skills and perspectives. Furthermore, establishing clear communication channels and feedback mechanisms will ensure that gig workers are aligned with the organization's goals and quality standards.

For instance, a leading technology firm might engage gig workers in its product development cycles, incorporating their feedback and insights into the design process. This approach not only enriches the product development process but also aligns with the MBNQA principle of valuing workforce members and partners, fostering a culture of engagement and collaboration.

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Performance Management and Measurement

Performance Management in the gig economy requires a flexible yet robust framework that aligns with MBNQA principles. Organizations must develop clear metrics and Key Performance Indicators (KPIs) that reflect the contributions of gig workers towards quality, customer satisfaction, and operational goals. This involves creating performance measurement systems that are adaptable to the project-based nature of gig work, ensuring that gig workers are evaluated fairly and transparently.

One effective approach is to implement digital platforms that facilitate real-time tracking of gig workers' contributions and performance. These platforms can provide valuable data for continuous improvement and Operational Excellence, enabling organizations to identify areas of strength and opportunities for improvement. Additionally, leveraging advanced analytics can help organizations gain deeper insights into the performance of gig workers and how it impacts overall business outcomes.

A real-world example of this strategy in action is a global consulting firm that utilizes a proprietary platform to manage and evaluate the performance of its freelance consultants. This platform not only tracks project deliverables and client satisfaction but also integrates these metrics into the firm's overall Performance Management system, ensuring that freelance consultants are aligned with the firm's quality and performance standards.

Culture and Workforce Engagement

Building a culture that embraces the gig workforce while adhering to MBNQA principles requires intentional efforts to engage and integrate gig workers into the organizational fabric. This means creating an inclusive culture that values diversity, flexibility, and innovation. Organizations should implement programs and initiatives that foster a sense of belonging among gig workers, encouraging them to be fully engaged and committed to the organization's mission and values.

One practical step is to offer professional development opportunities for gig workers, such as access to training and mentoring programs. This not only enhances their skills but also demonstrates the organization's commitment to their growth and development. Additionally, recognizing and rewarding the contributions of gig workers can significantly enhance their engagement and loyalty.

An example of cultural integration can be seen in a multinational corporation that has established a community platform for its gig workers. This platform offers networking opportunities, access to training resources, and forums for sharing best practices. By actively involving gig workers in the organization's community, the corporation reinforces a culture of inclusion and continuous learning, aligning with the core values of the MBNQA.

In conclusion, aligning MBNQA principles with a gig-based workforce requires strategic adjustments in leadership, performance management, and cultural practices. By embracing the flexibility and innovation that gig workers bring, organizations can enhance their competitiveness and operational excellence in today's dynamic business environment.

Best Practices in MBNQA

Here are best practices relevant to MBNQA from the Flevy Marketplace. View all our MBNQA materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: MBNQA

MBNQA Case Studies

For a practical understanding of MBNQA, take a look at these case studies.

Malcolm Baldrige National Quality Award Implementation for a Fortune 500 Company

Scenario: A Fortune 500 company in the technology sector seeks to improve its overall performance and reputation by aiming for the Malcolm Baldrige National Quality Award.

Read Full Case Study

Operational Excellence Redesign in Semiconductor Industry

Scenario: The organization is a semiconductor manufacturer grappling with suboptimal performance across its operations, aligned with the Baldrige Excellence Framework.

Read Full Case Study

Malcolm Baldrige Framework Overhaul in Space Technology Sector

Scenario: A firm specializing in the design and manufacture of advanced satellite communication systems is seeking to align its operational practices with the Malcolm Baldrige National Quality Award criteria.

Read Full Case Study

Operational Excellence in Semiconductor Manufacturing

Scenario: The organization is a leading semiconductor manufacturer facing challenges in aligning its operational processes with the principles of the Malcolm Baldrige National Quality Award (MBNQA).

Read Full Case Study

Aerospace Process Alignment for Quality Excellence

Scenario: An aerospace component manufacturer is struggling to align its operations with the standards of the Malcolm Baldrige National Quality Award (MBNQA).

Read Full Case Study

Telecom Operations Alignment with Baldrige Excellence Framework

Scenario: The organization is a mid-sized telecommunications provider facing challenges in aligning its operations with the Baldrige Excellence Framework.

Read Full Case Study




Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials

  •  
    "One of the great discoveries that I have made for my business is the Flevy library of training materials.

    As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy "

    – Ed Kemmerling, Senior Lean Transformation Expert at PMG
  •  
    "As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for "

    – Jim Schoen, Principal at FRC Group
  •  
    "As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

    – Michael Evans, Managing Director at Newport LLC
  •  
    "My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me "

    – Bill Branson, Founder at Strategic Business Architects
  •  
    "[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it give me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

    – Royston Knowles, Executive with 50+ Years of Board Level Experience
  •  
    "As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

    – David Coloma, Consulting Area Manager at Cynertia Consulting
  •  
    "As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

    Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I "

    – Nishi Singh, Strategist and MD at NSP Consultants
  •  
    "I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

    – Moritz Bernhoerster, Global Sourcing Director at Fortune 500



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.