Flevy Management Insights Q&A
How does Focus Interviewing compare to traditional interviewing techniques in identifying leadership potential?


This article provides a detailed response to: How does Focus Interviewing compare to traditional interviewing techniques in identifying leadership potential? For a comprehensive understanding of Focus Interviewing, we also include relevant case studies for further reading and links to Focus Interviewing best practice resources.

TLDR Focus Interviewing, emphasizing past behavior and outcomes, provides a clearer and more objective assessment of leadership potential than traditional interviewing methods, leading to more successful hires and supporting Strategic Planning and Business Transformation.

Reading time: 4 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Behavioral Assessment mean?
What does Structured Interviews mean?
What does Leadership Evaluation mean?


Focus Interviewing is a modern approach designed to evaluate a candidate's potential, particularly for leadership roles, by delving deep into their past experiences, behaviors, and outcomes. This technique contrasts with traditional interviewing methods, which often rely on a more general discussion of qualifications, hypothetical scenarios, or theoretical knowledge. The distinction between Focus Interviewing and traditional interviewing techniques is profound, especially in the context of identifying leadership potential.

Understanding Focus Interviewing

Focus Interviewing centers on the premise that the best indicator of future performance is past behavior. This method involves asking candidates to describe specific situations they have encountered in their professional lives, how they handled these situations, and the results of their actions. The interviewer looks for evidence of leadership qualities such as decision-making, strategic thinking, team management, and resilience. Unlike traditional interviews, which might ask a candidate to describe how they would handle a hypothetical situation, Focus Interviewing demands concrete examples and outcomes, providing a clearer picture of the candidate's capabilities and potential.

One of the key benefits of Focus Interviewing is its ability to uncover hidden aspects of a candidate's professional demeanor and capabilities. By requiring candidates to narrate real-life instances, interviewers can observe the application of skills such as problem-solving, adaptability, and innovation. This method also allows for a more objective assessment, as responses can be evaluated against specific criteria or competencies deemed critical for the leadership role in question.

Organizations adopting Focus Interviewing often report a higher success rate in identifying leaders who can genuinely drive performance and change. For instance, a study by McKinsey & Company highlighted that leadership roles filled using behavior-based assessment methods, similar to Focus Interviewing, were significantly more likely to result in successful hires. These leaders were better equipped to navigate the complexities of their roles and contribute to their organization's Strategic Planning and Business Transformation efforts.

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Comparing with Traditional Interviewing Techniques

Traditional interviewing techniques vary widely but often include a mix of resume reviews, standard behavioral questions, and hypothetical problem-solving scenarios. While these methods can provide insights into a candidate's experience and thought processes, they may not always offer a reliable predictor of future success in leadership roles. Traditional interviews can sometimes encourage rehearsed responses and fail to delve deeply into the candidate's actual experience and achievements.

Moreover, traditional interviewing techniques may not adequately assess a candidate's ability to deal with ambiguity, lead through change, or inspire and motivate a team—critical components of effective leadership. Without a structured approach to evaluating these qualities, organizations risk overlooking candidates who possess strong leadership potential but may not shine in a conventional interview setting.

Accenture's research on hiring practices suggests that incorporating structured behavioral interviews, akin to Focus Interviewing, into the recruitment process can enhance the ability to predict job performance by as much as 60%. This significant increase underscores the effectiveness of focusing on specific experiences and behaviors over theoretical knowledge or hypothetical performance.

Real World Applications and Success Stories

Many leading organizations have adopted Focus Interviewing to great effect. Google, for instance, has been vocal about its use of structured behavioral interviews to identify candidates who not only possess the necessary technical skills but also demonstrate strong leadership and problem-solving abilities. This approach has helped Google maintain its reputation for innovation and operational excellence by ensuring that its leaders can effectively navigate challenges and drive the company forward.

Another example is Amazon, which utilizes its Leadership Principles in every interview to assess candidates' fit for leadership roles. By asking candidates to provide specific examples of how they have demonstrated these principles in their past roles, Amazon ensures that its leaders are aligned with the company's values and strategic objectives. This focus on real-life experiences and outcomes has been a key factor in Amazon's sustained success and ability to adapt to market changes.

In conclusion, Focus Interviewing offers a more effective and reliable method for identifying leadership potential compared to traditional interviewing techniques. By emphasizing past behavior as a predictor of future performance, organizations can make more informed hiring decisions, ultimately leading to stronger leadership and better overall organizational performance. As the business landscape continues to evolve, the ability to accurately assess and develop leadership capabilities will remain a critical competitive advantage.

Best Practices in Focus Interviewing

Here are best practices relevant to Focus Interviewing from the Flevy Marketplace. View all our Focus Interviewing materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Focus Interviewing

Focus Interviewing Case Studies

For a practical understanding of Focus Interviewing, take a look at these case studies.

Employee Retention Enhancement in High-Tech Semiconductors

Scenario: The organization is a leading semiconductor company grappling with high employee turnover, particularly among its engineers and technical staff.

Read Full Case Study

Business Resilience Initiative for Plastic Packaging Manufacturer in North America

Scenario: A leading plastic packaging manufacturer in North America is at a strategic crossroads, necessitating a focus on interviewing to understand its current market position.

Read Full Case Study

Electronics Firm's Focus Interviewing Enhancement Initiative

Scenario: The organization is a mid-sized electronics company specializing in high-performance computing components.

Read Full Case Study

Strategic Focus Interviewing for Global Defense Contractor

Scenario: A multinational defense company is seeking to refine its Focus Interviewing processes to gain a competitive edge in the market.

Read Full Case Study

Digital Transformation Strategy for Specialty Trade Contractors

Scenario: The organization is a mid-size specialty trade contractor facing strategic challenges in focus interviewing and operational efficiency.

Read Full Case Study

Strategic Focus Interviewing Revamp for Live Events Sector

Scenario: The company operates within the live events industry and has recognized a misalignment between their Focus Interviewing practices and the dynamic demands of event management.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How does Focus Interviewing integrate with quantitative data to provide a more comprehensive view of organizational challenges?
Integrating Focus Interviewing with quantitative data enhances decision-making by providing a holistic view of organizational challenges, combining numerical objectivity with qualitative depth for Strategic Implementation and more effective problem-solving. [Read full explanation]
What role does technology play in enhancing the effectiveness of Focus Interviewing in remote work environments?
Technology significantly improves Focus Interviewing in remote work by increasing accessibility, enhancing data analysis, and facilitating participant engagement, thereby transforming qualitative research and strategic decision-making. [Read full explanation]
In what ways can Focus Interviewing contribute to diversity and inclusion efforts within an organization?
Focus Interviewing advances Diversity and Inclusion by promoting recruitment objectivity, building an inclusive employer brand, and supporting long-term D&I goals, thereby enhancing workforce diversity. [Read full explanation]
How can Focus Interviewing be leveraged to identify and mitigate unconscious bias in the workplace?
Focus Interviewing is a strategic method for identifying and mitigating unconscious bias through structured interviews, promoting Diversity and Inclusion, and improving organizational performance. [Read full explanation]
What metrics are most effective for measuring the success of Focus Interviewing initiatives in organizational development?
Effective metrics for measuring Focus Interviewing success include Employee Retention and Turnover Rates, Quality of Hire, and Employee Engagement and Satisfaction, providing insights for continuous improvement in organizational development. [Read full explanation]
How is Focus Interviewing shaping the future of performance management and appraisal systems?
Focus Interviewing is transforming Performance Management by emphasizing continuous feedback, development, and a nuanced understanding of employee performance, leading to higher engagement and alignment with organizational goals. [Read full explanation]

Source: Executive Q&A: Focus Interviewing Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.