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Flevy Management Insights Q&A
How can feasibility studies be tailored to better assess the sustainability and environmental impact of a project?


This article provides a detailed response to: How can feasibility studies be tailored to better assess the sustainability and environmental impact of a project? For a comprehensive understanding of Feasibility Study, we also include relevant case studies for further reading and links to Feasibility Study best practice resources.

TLDR Tailoring feasibility studies for better sustainability and environmental impact assessment involves integrating ESG criteria, leveraging technology for impact analysis, and incorporating SDGs into project planning.

Reading time: 5 minutes


Feasibility studies are critical tools for assessing the viability of projects, especially in today's environment where sustainability and environmental impact are increasingly becoming key considerations for businesses and stakeholders. Tailoring feasibility studies to better assess these aspects involves integrating environmental, social, and governance (ESG) criteria, leveraging technology for environmental impact analysis, and incorporating sustainable development goals (SDGs) into project planning.

Integrating ESG Criteria into Feasibility Studies

Environmental, Social, and Governance (ESG) criteria offer a framework for assessing the sustainability and ethical impact of an investment in a company or business. Integrating ESG criteria into feasibility studies involves evaluating the environmental stewardship of the project, its effects on social equity and community relations, and the governance practices in place to ensure accountability and transparency. This approach not only helps in identifying potential environmental and social risks but also in uncovering opportunities for sustainable growth. For instance, a study by McKinsey & Company highlighted that companies with high ESG ratings are better at managing risks and opportunities, indicating that integrating ESG criteria can lead to more sustainable and profitable business practices.

To effectively integrate ESG criteria, businesses should adopt a comprehensive assessment framework that includes detailed environmental impact assessments (EIA), social impact assessments (SIA), and governance audits. This can involve analyzing the project's carbon footprint, water usage, waste management practices, impact on local communities, labor practices, and compliance with international sustainability standards. By doing so, companies can identify potential environmental and social issues early in the planning process, allowing for the development of mitigation strategies or alternative approaches that enhance the project's sustainability.

Moreover, engaging stakeholders throughout the ESG assessment process is crucial. This includes local communities, environmental groups, investors, and regulatory bodies. Their input can provide valuable insights into the local environmental and social context, helping to refine the project's sustainability objectives and strategies. Engaging stakeholders early also helps in building trust and can facilitate smoother project implementation and approval processes.

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Leveraging Technology for Environmental Impact Analysis

Advancements in technology have provided new tools and methodologies for assessing the environmental impact of projects more accurately and efficiently. Geographic Information Systems (GIS), for example, allow for the spatial analysis of environmental data, helping to identify areas of ecological sensitivity, potential sites for renewable energy sources, or regions at risk of environmental degradation. Similarly, Life Cycle Assessment (LCA) tools can evaluate the environmental impact of a project's products or services throughout their entire lifecycle, from raw material extraction to disposal.

Furthermore, digital simulation models and predictive analytics can forecast the long-term environmental impacts of a project, including greenhouse gas emissions, energy consumption, and water usage. These technologies enable businesses to test various scenarios and mitigation strategies before making significant investments. For instance, Accenture's research on digital sustainability demonstrates how digital technologies can drive sustainable outcomes by enabling more precise resource management and reducing waste.

Integrating these technological tools into feasibility studies requires not only investment in the necessary software and hardware but also in training and capacity building for project teams. It also involves collaboration with environmental scientists, data analysts, and technology experts to ensure that the analysis is comprehensive and accurate. By leveraging technology, companies can make more informed decisions that align with sustainability goals and regulatory requirements.

Explore related management topics: Resource Management

Incorporating Sustainable Development Goals into Project Planning

The United Nations Sustainable Development Goals (SDGs) provide a global blueprint for dignity, peace, and prosperity for people and the planet, now and in the future. Incorporating SDGs into project planning means aligning project objectives with these goals to ensure that the project contributes positively to sustainable development. This can involve, for example, focusing on renewable energy projects to address Goal 7 (Affordable and Clean Energy) or ensuring that infrastructure projects contribute to Goal 11 (Sustainable Cities and Communities).

To effectively incorporate SDGs into feasibility studies, projects should first identify which goals are most relevant to their scope and impact. This involves conducting a gap analysis to determine where the project can make the most significant contribution to the SDGs. Following this, specific targets and indicators should be set to measure the project's performance against these goals. For example, a project might aim to reduce its carbon emissions by a certain percentage to contribute to Goal 13 (Climate Action).

Real-world examples of this approach include the development of sustainable agriculture projects that aim to address Goal 2 (Zero Hunger) and Goal 15 (Life on Land) by promoting practices that increase food security while preserving biodiversity. Another example is the construction of green buildings designed to minimize energy consumption and reduce greenhouse gas emissions, contributing to Goal 11 (Sustainable Cities and Communities) and Goal 13 (Climate Action).

By tailoring feasibility studies to better assess sustainability and environmental impact, businesses can not only ensure compliance with regulatory requirements and meet the expectations of investors and consumers but also contribute to the global effort towards sustainable development. This approach requires a holistic view of project planning, integrating ESG criteria, leveraging technology, and aligning with global sustainability goals to create projects that are viable, sustainable, and beneficial for all stakeholders.

Best Practices in Feasibility Study

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Feasibility Study Case Studies

For a practical understanding of Feasibility Study, take a look at these case studies.

Feasibility Study for Aerospace Firm in Advanced Materials Sector

Scenario: A firm specializing in the aerospace industry is exploring the development of advanced composite materials to remain competitive.

Read Full Case Study

Autonomous Vehicle Deployment Feasibility for Urban Transport

Scenario: The organization is a metropolitan transportation authority evaluating the feasibility of integrating autonomous vehicles into its existing public transit network.

Read Full Case Study

Greenfield Resort Development Feasibility Study in the Hospitality Industry

Scenario: A firm in the hospitality sector is exploring the viability of a greenfield resort development in a largely untapped market.

Read Full Case Study

Feasibility Study for Retail Chain Expansion in Sustainable Fashion

Scenario: A mid-sized firm in the retail sector specializing in sustainable fashion is contemplating expansion into new geographic markets.

Read Full Case Study

Feasibility Study for Enabling Expansion into Emerging Market

Scenario: A leading pharmaceutical firm is exploring the possibility of expanding their operations into an emerging market based on increasing demand trends.

Read Full Case Study

Luxury Brand Market Entry Feasibility Study in Asia-Pacific

Scenario: A luxury fashion house, with a strong presence in European and American markets, is looking to expand into the Asia-Pacific region.

Read Full Case Study


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Related Questions

Here are our additional questions you may be interested in.

What impact do global economic uncertainties have on the approach to conducting feasibility studies, particularly in emerging markets?
Global economic uncertainties necessitate a sophisticated approach to feasibility studies in emerging markets, focusing on Enhanced Risk Assessment, Dynamic Market Analysis, and Adaptive Financial Modeling to navigate market complexities and make informed decisions. [Read full explanation]
What role does artificial intelligence play in enhancing the accuracy and efficiency of feasibility studies?
Artificial Intelligence revolutionizes feasibility studies by improving Data Analysis, Decision Making, and Stakeholder Engagement, crucial for Strategic Planning and Project Success. [Read full explanation]
In what ways can feasibility studies aid in the identification and management of unforeseen risks in international expansion?
Feasibility studies provide a systematic approach to identify and manage risks in international expansion by analyzing market dynamics, operational feasibility, and financial viability, guiding informed strategic decisions. [Read full explanation]
What strategies can be employed to ensure stakeholder engagement and buy-in during the feasibility study process?
Effective stakeholder engagement during feasibility studies involves Early and Continuous Involvement, Transparent and Data-Driven Processes, and demonstrating Strategic Alignment and Value, supported by effective communication and third-party credibility. [Read full explanation]
How do feasibility studies integrate with agile project management methodologies in rapidly changing markets?
Integrating feasibility studies with Agile Project Management allows organizations to navigate volatile markets with informed agility, leveraging strategic planning and adaptability for optimized project outcomes. [Read full explanation]
How are emerging technologies like blockchain influencing the approach and outcomes of feasibility studies in sectors like finance and supply chain management?
Blockchain is revolutionizing feasibility studies in finance and supply chain management by improving transparency, security, and efficiency, necessitating a strategic shift in project assessment and implementation. [Read full explanation]
How can virtual teams in a hybrid work environment effectively use Kanban boards to manage projects?
Kanban boards, through digital platforms like Trello, Asana, or Jira, enable virtual teams in hybrid environments to improve Project Management, streamline workflows, and boost collaboration by visualizing tasks, limiting work in progress, and fostering continuous improvement. [Read full explanation]
In what ways can the 8D process facilitate the identification and mitigation of risks in new product development?
The 8D process improves New Product Development by enabling early risk identification, conducting thorough Root Cause Analysis, implementing sustainable corrective actions, and promoting Preventive Measures and Continuous Improvement. [Read full explanation]

Source: Executive Q&A: Feasibility Study Questions, Flevy Management Insights, 2024


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