Crushing It with YouTube – PDF

Grant Stanley BSc (Hons), MA, Pg-Dip, MCIM is a commercial consultant, business leader and former military officer with more than thirty years of experience helping organisations improve sales, marketing and commercial performance.

Throughout his career, Grant has held senior sales, marketing and leadership roles and has advised organisations ranging from ambitious SMEs to some of the ... [read more] UK's best-known brands, including BT, American Express, DSG Retail, Holland & Barrett, G4S and UK Government departments. His work has covered sales transformation, marketing strategy, business development, customer experience, organisational change and commercial performance improvement across both the public and private sectors.

Known for challenging accepted business wisdom, Grant combines academic knowledge with practical commercial experience. He has built award-winning sales teams, led national marketing initiatives, managed multi-million-pound commercial portfolios and spent decades analysing why some organisations consistently outperform others while many continue to repeat the same costly mistakes.

Holding degrees and professional qualifications in business, marketing and management, Grant is a Chartered Marketer and a Member of the Chartered Institute of Marketing (MCIM). His writing blends evidence, observation and dry British humour to challenge conventional thinking and expose the myths that continue to shape modern business.

Everything They Told You About Sales Is Wrong is his latest book.

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