The Core Mechanics of Acquisition & Rotational Churn: The Strategist's Dossier
EXECUTIVE BRIEFING / CVM STRATEGY
THE BRIEF:
You are bleeding revenue, and your acquisition model is hiding it.
In the current Telecommunications landscape, "Gross Adds" are a vanity metric. If you are celebrating acquisition numbers without accounting for the hidden velocity of Rotational Churn, you are simply buying back your own customers at a premium.
THE INTEL:
This is not a generic whitepaper. This is a tactical breakdown of the mechanics that drive rotational churn—the silent killer of ARPU. As a CVM authority, I have deconstructed the mathematical flaws in standard retention strategies and provided the framework to fix them.
INSIDE THE DOSSIER:
The Rotational Trap: Identifying where your acquisition incentives are actually funding your competitor's churn.
The Mechanics: A proprietary framework for decoupling "Bad Growth" from "Value Retention."
The Counter-Strategy: Operational steps to recalibrate your CLV (Customer Lifetime Value) models immediately.
WHO IS THIS FOR?
C-Level Executives, CVM Directors, and Heads of Commercial Strategy who are tired of the "subsidy war" and want to lock in genuine revenue.
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Source: Best Practices in Telecom Industry, Customer Churn PDF: Strategist's Dossier: Acquisition & Rotational Churn PDF (PDF) Document, The CVM Professor
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