This PPT slide, part of the 148-slide Strategic Review Approach PowerPoint presentation, presents an overview of the fats and oils industry from 2000 to 2005, highlighting key consumer trends, channel behavior, volume growth, and potential technological breakthroughs. It indicates that health concerns are significantly influencing consumer choices, leading to a decline in margarine consumption. This shift is particularly evident in the retail and food service sectors, where changing eating habits and increased health consciousness are driving demand for alternative products.

In the retail segment, ongoing competition, particularly with the entry of discount retailers like Aldi, is expected to intensify. The growth of eCommerce may alter price sensitivities among consumers, suggesting a shift in how products are marketed. Support for niche value growth products indicates a potential area for differentiation in an otherwise stagnant market.

The food service sector shows a continued rise in commercial food service chains, emphasizing the importance of contract pricing and health-driven shifts towards vegetable oils. Increased market concentration suggests that brand loyalty may be less significant than previously thought, with consumers prioritizing health benefits over brand recognition.

Volume growth projections indicate a decline in margarine consumption in Australia and New Zealand, with a notable shift towards healthier alternatives. The industrial sector's growth is tied to consumer trends, implying that as consumer preferences evolve, so too will industrial demand.

Technological breakthroughs are expected to have limited impact overall,, but there may be pockets of growth in health-focused products. The slide underscores the need for stakeholders to adapt to changing consumer preferences and market dynamics to remain relevant in a competitive environment.

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Strategy Development Example Restaurant Industry