This PPT slide, part of the 28-slide Strategic Analysis Framework PowerPoint presentation, outlines the components of a Current Situation Analysis, essential for understanding a company's operational context. It emphasizes the need to start with basic descriptors, which include firm ownership, control, and the flow of goods. This foundational knowledge sets the stage for deeper analysis.
Next, the slide highlights Internal Characteristics, focusing on resources, skills, and attributes that define the organization’s capabilities. Understanding these elements is crucial for assessing how well the company can leverage its strengths.
The Current Strategy Description follows, detailing both corporate-level and competitive-level strategies. This section is vital for identifying how the firm positions itself in the market and the strategic choices it has made.
An External (Industry) Analysis is also included, which examines the broader industry landscape. This involves understanding competitive forces and conducting a thorough competitive analysis, providing insights into how external factors impact the organization.
The slide also features a Macro-Environment Scanning Analysis, which looks at external macroeconomic factors that could affect the business. This analysis helps in identifying potential opportunities and threats in the market.
Finally, the Past and Current Financial Performance Analysis is addressed, focusing on financial ratios, cash flow, and Economic Value Added (EVA). This financial overview is critical for evaluating the company's historical performance and projecting future viability.
Overall, the slide serves as a comprehensive framework for conducting a thorough Current Situation Analysis, essential for informed decision-making and strategic planning.
This slide is part of the Strategic Analysis Framework PowerPoint presentation.
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