Optimizing Sales Channels for Value Segmentation PPT


This PPT slide, part of the 68-slide Proposal for Organizational Restructuring (Big 4) PowerPoint presentation, presents a strategic framework for optimizing sales channel structures tailored to various value segments. It features a quadrant model that categorizes products based on customer concentration and account value. The positioning of products, such as Product 1 through Product 10, suggests a nuanced approach to sales strategies, indicating which products may benefit from direct sales versus distribution channels.

Key insights highlight the evolving dynamics within the chemicals industry. The text notes that Company A's reliance on traditional trade is expected to diminish as project shares increase. This shift implies a need for a more agile sales approach, particularly in managing key accounts, which is projected to become a focal point in future sales strategies.

The slide also addresses the impact of rising labor costs on consumer behavior. It suggests that sales from DIY consumers are likely to increase, while sales from HID customers may decline. This trend necessitates a reevaluation of sales tactics to capture the growing DIY market effectively.

E-commerce is identified as a significant channel that will attract specific customer segments, indicating a shift in purchasing behaviors. The emphasis on digital sales channels reflects broader market trends and the necessity for companies to adapt to changing consumer preferences.

Overall, the slide serves as a call to action for organizations to reassess their sales strategies and align them with emerging market realities. The insights provided can guide executives in making informed decisions about resource allocation and channel management.




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Strategy Development Example Restructuring Agile Consumer Behavior Sales Positioning

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