This financial model is meticulously designed to analyze and forecast the financial performance of a Medical Spa (MedSpa), capturing the key revenue and cost drivers specific to the aesthetic medicine and wellness services industry. It focuses on revenue generation from core in-house aesthetic services, segmented into Clinical Services and In-House Revenue streams such as Aesthetic Consultations, Injectables, Energy-Based Treatments, Skincare & Retail Sales, and Wellness or IV Therapy Add-Ons.
The model also integrates operational parameters such as specialist count, average treatment duration, provider utilization rates, and treatment mix allocations to ensure accurate, data-driven performance forecasting.
The model delivers a 5-year forecast horizon (60 months) with detailed monthly projections and annual summaries. It incorporates practical operating metrics like capacity utilization, ramp-up scheduling, and average spend per client, resulting in realistic and defensible financial projections tailored for medical spa operations.
This financial model serves as an essential decision-making tool for strategic planning, service pricing, investor presentations, and financing applications, purpose-built for aesthetic medicine, skincare, and wellness service providers.
Model Structure – 5 Main Sections
1. Cover Section
• Index showing model sections and their corresponding tab colors
• Summary of key checks and validation indicators
• Cell color-coding and tab color legend for user navigation
2. Input Section (Assumptions Tab)
All key assumptions are consolidated into a single, user-friendly tab, with inputs highlighted in Light Gray Cells with Blue Text.
Key Input Areas Include:
• Revenue Assumptions:
• Number of aesthetic medicine specialists
• Average duration per client visit
• Operating days per month
• Provider utilization rate
• Service categories (consultations, injectables, laser/energy treatments, skincare & retail, IV/wellness services)
• % of client visits requiring each service type
• Average revenue per client visit and treatment category
• General Assumptions:
• Med Spa name, start date, and reporting currency
• Inflation, payroll tax, and corporate tax rates
• Cost of Revenue Assumptions:
• Direct costs by service category (supplies, consumables, injectables, skincare inventory)
• Equipment operating costs and consumable usage per treatment
• SG&A Expenses:
• Fixed and variable operating expenses such as rent, utilities, staff payroll, and marketing
• Clinical and administrative staffing (aesthetic specialists, aestheticians, front desk, and support)
• CapEx Assumptions:
• Setup costs for treatment rooms, devices, furniture, and interior build-out
• Depreciation schedules for laser systems and capital assets
• Working Capital Assumptions:
• Receivable and payable days, product inventory turnover, and minimum cash balance
• Financing & One-Time Expenses:
• Loan terms, interest rates, and capital infusion details
• Licensing, branding, and launch marketing costs
3. Output Tabs Section
• Dashboard: Visual summary of revenue, profitability, and cash flow KPIs
• Sources & Uses: Overview of financing structure and allocation across setup, CapEx, and operations
• Valuation: Discounted Cash Flow (DCF) valuation with sensitivity analysis
4. Financial Statements Section
• Profit & Loss Statement
• Cash Flow Statement
• Balance Sheet
5. Calculations Section
• Detailed projections for Revenue & Cost of Revenue
• Staffing and overhead cost breakdown
• Capital Expenditure (CapEx) schedules
• Debt and interest calculation
Technical Specifications
• No VBA or Macros: Fully transparent and Excel-native
• Circular Reference-Free: Ensures reliable computation integrity
• Excel Compatibility: Works with Microsoft Excel 2010 and later
Validation Checks
Integrated validation systems ensure model accuracy and reliability.
• Each sheet contains automatic error checks and integrity indicators.
• The Index tab aggregates validation results for quick review – green ticks (✓) indicate data integrity; red crosses (✗) highlight missing inputs or inconsistencies.
Why Choose This Model
This financial model is purpose-built for medical spas, aesthetic clinics, and wellness centers, offering a professional, flexible, and presentation-ready framework for financial forecasting, budgeting, and investment analysis. Whether used for strategic planning, investor fundraising, or loan applications, the model provides clarity, precision, and credibility to support informed decision-making.
For customized enhancements or support, our team can tailor the model to your specific service mix, membership structure, or financial planning requirements.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Healthcare, Integrated Financial Model Excel: Medical Spa (Anti-Aging Aesthetics Clinic) Financial Model Excel (XLSX) Spreadsheet, ExcelFinModels
Integrated Financial Model Healthcare Financial Analysis M&A (Mergers & Acquisitions) Financial Management
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