A consumer intention represents a critical life need or goal that necessitates thorough planning and decision-making across various aspects, including finances, health, career, family, and social dynamics. This PPT slide, part of the 76-slide Growth Opportunity Assessment PowerPoint presentation, outlines two primary components: drivers and intentions.
On the left, the drivers highlight key trends influencing consumer behavior. Increased population mobility suggests a shift in where people choose to live, impacting housing and community services. The growing elderly population, particularly Baby Boomers, indicates a rising demand for services tailored to older adults. Job security concerns and higher educational requirements reflect a changing job market, pushing individuals to seek continuous learning and adaptability. The mention of multiple careers and high divorce rates points to a more dynamic and complex family structure. Additionally, the rise of small businesses and outsourcing signifies a shift in traditional employment models. Increasing diversity further complicates consumer needs and preferences, requiring tailored approaches.
On the right, the intentions illustrate specific actions consumers are likely to pursue in response to these drivers. Moving to a new community indicates a desire for better living conditions or opportunities. Managing for productive elder years and upgrading professional careers reflect proactive planning for the future. Changing careers and rebuilding lifestyles show adaptability to shifting personal circumstances. Building personal independence and integrating into culture highlight the importance of social connections and community engagement. Starting a family underscores fundamental life transitions that many consumers face.
This slide effectively captures the interplay between societal changes and individual aspirations, providing valuable insights for businesses aiming to align their strategies with evolving consumer needs.
This slide is part of the Growth Opportunity Assessment PowerPoint presentation.
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