This PPT slide, part of the 76-slide Growth Opportunity Assessment PowerPoint presentation, presents a framework for assessing technology's role in business growth opportunities. It emphasizes the need to evaluate both the market potential and the technological capabilities of a company. The framework is divided into two main components: Technology Assessment and its strategic implications.
Under Technology Assessment, there are two key areas: Technology Scan and Technology Evaluation. The Technology Scan involves identifying the technology currently utilized by the company, the technology employed by competitors, emerging technologies, and sources of new technology. This comprehensive scan is vital for understanding the existing technological environment.
The Technology Evaluation focuses on two main aspects: Importance to Industry and Company Position. The Importance to Industry section highlights how technology impacts business success, including its value addition, rate of change, and potential to unlock new markets. Company Position assesses the current and future standing of the business in relation to its technological capabilities.
The slide also features a matrix that categorizes companies based on their technology position and importance to the industry. This matrix includes four quadrants: Technology Leader, Catch Up or Exit, Over-engineering, and Technology Adopter. Each quadrant suggests different strategic actions based on the company's technological standing and market relevance.
Overall, this framework serves as a crucial tool for executives looking to align their technological capabilities with market opportunities. It provides a structured approach to identify where a company stands and what actions may be necessary to leverage technology effectively. Understanding these dynamics can inform strategic decisions that drive growth.
This slide is part of the Growth Opportunity Assessment PowerPoint presentation.
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