PPT Slide: Strategic Framework for Brand Growth Opportunities

Strategic Framework for Brand Growth Opportunities

This PPT slide, part of the 76-slide Growth Opportunity Assessment PowerPoint presentation, outlines the Brand Equity Enhancement Model, emphasizing its utility in assessing growth options for existing products in both new and current markets. The model begins with a stimulus from the company, which can take various forms, such as increasing usage or introducing new uses for products. Each of these stimuli leads to a series of strategic actions aimed at enhancing or revitalizing the brand.

Key actions include entering new markets, repositioning the brand, improving products or services, developing new products, and extending the brand. These actions are designed to drive customer responses, which are critical for brand success. The slide identifies several customer responses, including recognition, loyalty, perceived quality, expansion of the customer base, and brand image. Each of these responses is essential for generating growth.

The section titled "Drivers of Increased Brand Equity" highlights factors that can influence brand perception and customer engagement. It suggests that making products more convenient to use, providing incentives, and fostering positive associations can significantly enhance brand equity. The slide also mentions the importance of innovation in product development and the need for new technologies to create fresh associations with the brand.

Overall, this model serves as a strategic framework for executives looking to leverage their existing brand assets to explore new growth avenues. It provides actionable insights that can help in making informed decisions regarding brand management and market expansion.

This slide is part of the Growth Opportunity Assessment PowerPoint presentation.

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