PPT Slide: Evaluating Opportunities: Industry Attractiveness and Skills Fit

Evaluating Opportunities: Industry Attractiveness and Skills Fit

This PPT slide, part of the 76-slide Growth Opportunity Assessment PowerPoint presentation, outlines a structured approach to evaluating potential business opportunities through high-level screening tools. It emphasizes the importance of assessing industry attractiveness and aligning it with the organization's existing capabilities. The first section focuses on evaluating industry attractiveness, which includes key factors such as demand, supply, basis of competition, and profitability. Each of these factors is broken down into specific elements, like market size and trends under demand, and competitive structure and barriers to entry under supply. This detailed analysis helps in understanding the overall landscape of the industry.

The second part of the slide introduces a framework for identifying a portfolio of possible opportunities. It utilizes a two-dimensional matrix that plots industry attractiveness against the fit with leverageable skills. This visual representation allows for a quick assessment of where opportunities lie, categorizing them into high and low attractiveness and fit. The goal here is to find opportunities that not only have high industry attractiveness, but also align well with the organization's strengths.

The note at the bottom highlights a critical aspect of this evaluation process: determining the necessary skills for success in new ventures. It suggests that organizations should ensure they either possess or can acquire the required skills to effectively pursue these opportunities. This slide serves as a valuable tool for executives looking to make informed decisions about entering new markets or launching new products, ensuring that both the market potential and internal capabilities are thoroughly considered.

This slide is part of the Growth Opportunity Assessment PowerPoint presentation.

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