This PPT slide, part of the 29-slide 6 Paths Framework PowerPoint presentation, presents the first path in the 6 Paths Framework, focusing on "Alternative Industries." This approach encourages organizations to explore industries that address similar customer needs, but through different solutions. The overview emphasizes the significance of examining how various sectors meet comparable demands, which can lead to innovative ideas applicable to an organization’s offerings.
Key terms are defined, notably "Alternative Industries," which refers to sectors that cater to the same customer requirements, but utilize distinct methods. "Differentiation" is also highlighted, stressing the importance of creating unique products or services that set an organization apart from others in the market.
The features section outlines 3 main benefits of this path. First, it encourages organizations to look beyond their immediate industry for inspiration, suggesting that insights from unrelated sectors can spark creativity. Second, it aids in identifying market gaps that could be filled with innovative solutions, highlighting the potential for new product development. Lastly, it supports the creation of new offerings by leveraging insights gained from other industries, promoting cross-pollination of ideas.
Examples provided illustrate practical applications of this framework. A coffee shop considering retail grocery models to introduce packaged products and a fitness brand exploring technology for wearable health devices exemplify how organizations can draw inspiration from alternative industries to innovate. This slide serves as a foundational guide for executives seeking to uncover new avenues for growth and differentiation by looking beyond traditional industry boundaries.
This slide is part of the 6 Paths Framework PowerPoint presentation.
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Industry Analysis New Product Development New Product Development Product Development Creativity Creativity
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