Curated by McKinsey-trained Executives
150+ VALUE CREATION STRATEGY SOPs LIBRARY
Complete Excel-Based SOP System for Strategy, Growth, Pricing, Innovation & Enterprise Value Creation
This is not a concept deck.
This is a 150-SOP Value Creation Strategy Library, delivered as a professional Excel template, built to systematize how companies create, capture, and sustain value across the entire business.
Designed for founders, CEOs, strategy leaders, consultants, PE operating teams, and transformation offices, this library turns value creation into a repeatable operating system.
WHAT THIS LIBRARY CONTAINS
You receive 150 fully structured Standard Operating Procedures, grouped into 15 value creation clusters.
Each SOP is fully documented with:
Purpose | Scope | Owner / Role | Inputs | Process Steps | Outputs | KPIs | Risks & Controls | Review Frequency
This ensures execution clarity, governance, accountability, and scalability.
FULL SOP LIST
Cluster 1: Market & Customer Insight
1. Market Segmentation SOP
2. Customer Persona Development SOP
3. Jobs-to-be-Done Analysis SOP
4. Voice of Customer Collection SOP
5. Customer Journey Mapping SOP
6. Customer Needs Prioritization SOP
7. Willingness-to-Pay Assessment SOP
8. Market Sizing SOP
9. Customer Feedback Loop SOP
10. Market Trend Monitoring SOP
Cluster 2: Value Proposition Design
11. Value Proposition Canvas SOP
12. Differentiation Strategy SOP
13. Unique Selling Proposition Definition SOP
14. Benefit Laddering SOP
15. Pain-Gain Mapping SOP
16. Solution Fit Validation SOP
17. Messaging Alignment SOP
18. Value Proposition Testing SOP
19. Competitive Value Benchmarking SOP
20. Value Narrative Development SOP
Cluster 3: Innovation & Ideation
21. Idea Generation Workshop SOP
22. Design Thinking Sprint SOP
23. Innovation Pipeline Management SOP
24. Opportunity Discovery SOP
25. Concept Screening SOP
26. Rapid Prototyping SOP
27. Experiment Design SOP
28. Innovation Portfolio Review SOP
29. Open Innovation Collaboration SOP
30. Idea Prioritization SOP
Cluster 4: Product & Service Development
31. Product Roadmap Development SOP
32. Minimum Viable Product SOP
33. Feature Prioritization SOP
34. Agile Development SOP
35. Cross-Functional Development SOP
36. User Acceptance Testing SOP
37. Product Lifecycle Management SOP
38. Service Blueprinting SOP
39. Quality Assurance SOP
40. Launch Readiness SOP
Cluster 5: Pricing & Revenue Models
41. Pricing Strategy Development SOP
42. Cost-to-Serve Analysis SOP
43. Value-Based Pricing SOP
44. Revenue Model Design SOP
45. Discounting Governance SOP
46. Price Testing SOP
47. Monetization Innovation SOP
48. Bundling & Packaging SOP
49. Subscription Model SOP
50. Price Review Cycle SOP
Cluster 6: Go-to-Market Execution
51. Go-to-Market Strategy SOP
52. Channel Strategy SOP
53. Sales Enablement SOP
54. Partner Onboarding SOP
55. Demand Generation SOP
56. Launch Campaign SOP
57. Sales Playbook SOP
58. Pipeline Management SOP
59. Territory Planning SOP
60. Market Entry SOP
Cluster 7: Brand & Marketing Value
61. Brand Positioning SOP
62. Brand Architecture SOP
63. Content Strategy SOP
64. Thought Leadership SOP
65. Campaign Performance Measurement SOP
66. Marketing Mix Optimization SOP
67. Customer Acquisition Cost Management SOP
68. Brand Equity Tracking SOP
69. Community Building SOP
70. Reputation Management SOP
Cluster 8: Customer Experience & Retention
71. Customer Experience Design SOP
72. Onboarding Experience SOP
73. Customer Success Management SOP
74. Retention Strategy SOP
75. Churn Analysis SOP
76. Loyalty Program SOP
77. Service Recovery SOP
78. Net Promoter Score SOP
79. Account Health Monitoring SOP
80. Renewal Management SOP
Cluster 9: Operations & Delivery Excellence
81. Operating Model Design SOP
82. Process Mapping SOP
83. Lean Operations SOP
84. Capacity Planning SOP
85. Demand Forecasting SOP
86. Supplier Management SOP
87. Service Level Agreement SOP
88. Continuous Improvement SOP
89. Cost Optimization SOP
90. Scalability Planning SOP
Cluster 10: Technology & Data Enablement
91. Digital Transformation SOP
92. Technology Roadmap SOP
93. Data Governance SOP
94. Analytics Enablement SOP
95. Automation Identification SOP
96. Platform Selection SOP
97. Systems Integration SOP
98. Cybersecurity Governance SOP
99. AI Use-Case Identification SOP
100. Tech Value Realization SOP
Cluster 11: Financial Value Management
101. Business Case Development SOP
102. Investment Prioritization SOP
103. Value Tracking SOP
104. Profitability Analysis SOP
105. Unit Economics SOP
106. Capital Allocation SOP
107. Financial Forecasting SOP
108. Scenario Planning SOP
109. ROI Measurement SOP
110. Value Leakage Identification SOP
Cluster 12: Strategic Growth & Portfolio
111. Corporate Strategy Formulation SOP
112. Growth Option Assessment SOP
113. Market Expansion SOP
114. Product Portfolio Optimization SOP
115. M&A Screening SOP
116. Partnership Strategy SOP
117. Ecosystem Development SOP
118. Strategic Initiative Governance SOP
119. Resource Reallocation SOP
120. Long-Term Value Planning SOP
Cluster 13: Organization & Culture
121. Value-Creation Culture SOP
122. Incentive Alignment SOP
123. Talent Capability Assessment SOP
124. Skills Development SOP
125. Leadership Alignment SOP
126. Change Management SOP
127. Cross-Functional Collaboration SOP
128. Decision Rights Framework SOP
129. Performance Management SOP
130. Knowledge Management SOP
Cluster 14: Governance, Risk & Compliance
131. Strategic Governance SOP
132. Risk Identification SOP
133. Risk Mitigation Planning SOP
134. Compliance Management SOP
135. Ethical Value Creation SOP
136. Policy Management SOP
137. Internal Controls SOP
138. Audit & Review SOP
139. Stakeholder Transparency SOP
140. Crisis Management SOP
Cluster 15: Measurement & Continuous Value Realization
141. KPI Framework SOP
142. OKR Deployment SOP
143. Value Realization Office SOP
144. Benefits Tracking SOP
145. Performance Review Cadence SOP
146. Insight-to-Action SOP
147. Continuous Strategy Refresh SOP
148. Post-Initiative Review SOP
149. Learning Loop SOP
150. Value Creation Reporting SOP
WHY THIS SOP LIBRARY IS A COMPETITIVE WEAPON
✔ Excel-based and fully editable
✔ Covers strategy, execution, finance, technology, and governance
✔ Built for real-world value creation, not theory
✔ Ideal for PE value creation plans, consulting delivery, and scale-ups
✔ Eliminates execution gaps, value leakage, and decision ambiguity
THIS IS NOT CONTENT.
THIS IS A VALUE CREATION OPERATING SYSTEM.
Key Words:
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Source: Best Practices in Value Creation Excel: 100+ Value Creation Strategy SOPs Excel (XLSX) Spreadsheet, SB Consulting
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