Service-Dominant Logic (SDL): Premises & Axioms (PowerPoint PPTX Slide Deck)

VALUE CREATION PPT DESCRIPTION

Explore the Service-Dominant Logic (SDL) framework, crafted by ex-McKinsey & Big 4 consultants, to enhance value creation and strategic partnerships. Service-Dominant Logic (SDL): Premises & Axioms is a 31-slide PPT PowerPoint presentation slide deck (PPTX) available for immediate download upon purchase.

Explore Slides inside the Deck:

Core Principles of Service-Dominant Logic and Value Creation Understanding the Service-Dominant Logic Framework and Its Economic Impact Resource Integration and Value Co-Creation across Actors

Value Creation is a process through which organizations, individuals, or systems generate meaningful benefits for stakeholders—particularly beneficiaries, including customers, users, and partners.

This presentation outlines the Service-Dominant-Logic (SDL) framework, which moves beyond the traditional Goods-Dominant Logic (GDL). GDL places tangible products at the center of economic exchange. SDL, in contrast, asserts that service—the application of competencies for the benefit of another—is the fundamental basis of all exchange.

SDL shifts the conversation from goods and transactions to service, relationships, and systems.

The SDL framework is built on 11 evolving Foundational Premises (FPs). Among these, 5 have been elevated to the status of Axioms, forming the core structure of the model:

1. (Axiom 1) Service is the fundamental basis of exchange
2. Indirect exchange masks the fundamental basis of exchange
3. Goods are distribution mechanisms for service provision
4. Operant resources are the fundamental source of strategic benefit
5. All economies are service economies
6. (Axiom 2) Value is co-created by multiple actors, always including the beneficiary
7. Actors cannot deliver value but can participate in the creation and offering of value propositions
8. The service-centered view is inherently beneficiary oriented and relational
9. (Axiom 3) All social and economic actors are resource integrators
10. (Axiom 4) Value is always uniquely and phenomenologically determined by the beneficiary
11. (Axiom 5) Value co-creation is coordinated through actor-generated institutions and institutional arrangements

Each of these premises is discussed in depth, including key concepts and examples.

This PowerPoint presentation on Service-Dominant Logic (SDL) also includes some slide templates for you to use in your own business presentations.

Got a question about this document? Email us at [e-mail].

VALUE CREATION PPT SLIDES

Core Principles of Service-Dominant Logic and Value Creation

This PPT slide outlines the core principles of the Service-Dominant Logic (SDL) framework, which emphasizes value generation and exchange in a service-oriented economy. SDL is based on 11 foundational premises, with 5 axioms recognized as fundamental principles. Axiom 1 states that service is the basis of exchange, while Axiom 2 highlights value co-creation through interactions among multiple actors, including beneficiaries. Axiom 3 focuses on social and economic resource integration, and Axiom 4 asserts that value is determined by the beneficiary, not the provider. Axiom 5 addresses coordination of value creation through institutional arrangements and actor networks. These premises challenge traditional views of exchange and reflect ongoing market evolution, offering insights for aligning strategies with emerging economic paradigms centered on service and value co-creation.

Understanding the Service-Dominant Logic Framework and Its Economic Impact

This PPT slide provides an overview of the Service-Dominant Logic (SDL) framework, asserting that all economies are fundamentally service economies, including goods-producing sectors reinterpreted as service providers. Value arises from intangible assets like knowledge, skills, and brand, challenging traditional views and highlighting service layers across industries, including agriculture and manufacturing. Key SDL concepts include applying competencies for service benefits and recognizing service delivery mechanisms as central to economic activity. Companies like IKEA and John Deere exemplify this service-centric approach through augmented reality, DIY assembly, and IoT-connected equipment. Service sectors dominate employment and GDP in developed economies, emphasizing the importance of a service-oriented paradigm for strategic positioning and value creation. Understanding SDL is essential for navigating economic shifts and leveraging service-centric thinking for strategic advantage.

Resource Integration and Value Co-Creation across Actors

Value creation is driven by the coordinated integration of resources among social and economic actors, as outlined in Premise 9 of the SDL framework, where all actors act as resource integrators. Service provision relies on collaboration, actively managing tangible resources like raw materials and machinery, alongside intangible assets such as knowledge and organizational culture. Resources are categorized into market (e.g., software, consulting services), private (e.g., shared through social networks), and public (e.g., highways, parks). Resource classification varies by country, impacting access to services like healthcare. Value is co-created through resource alignment across engaged actors, emphasizing the orchestration of diverse resources to produce outcomes. For example, a homeowner can create a smart living environment by combining market, private, and public resources. This systemic view of value creation is critical for leveraging ecosystem dynamics and resource sharing to unlock new value streams.

Source: Best Practices in Value Creation, Service Design PowerPoint Slides: Service-Dominant Logic (SDL): Premises & Axioms PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting