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DESCRIPTION
This Excel-based Marketing Budget Plan contains the following spend categories:
Research
Communications
Networking
Event
• Meal
• List Services
• Audio/Visual Services
• Additional Costs
• Giveaways
Promotions
Advertising
Public Relations
For each line item, we estimate the quantity/volume and unit costs to determine total spend
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Source: Best Practices in Marketing Budget Excel: Marketing Budget Plan Excel (XLS) Spreadsheet, flevy
OVERVIEW
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