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BENEFITS OF DOCUMENT

  1. Learn Market Dynamics
  2. Understand Strategic Considerations for Market Presence
  3. Know How to Deploy Human and Material Resources for Field Marketing Activities

DOCUMENT DESCRIPTION

A Direct Marketing & Channel Entry Plan for Aristocrat Whisky in the Nigerian Market. Includes Market Analysis, Brand Positioning, On-Trade and Off-Trade Activation Strategy and Mechanics.

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Source: Channel Activation Plan for Aristocrat Whisky PowerPoint document

 

Channel Activation Plan for Aristocrat Whisky

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This business document is categorized under the function(s):

It applies to Retail, Consumer Products, & Distribution

File Type: PowerPoint (pptx)

File Size: 664.6 KB

Number of Slides: 27 (includes cover, transition slides)

Related Topic(s): Market Entry Example

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Initial upload date (first version): Apr 16, 2015
Most recent version published: Apr 18, 2015

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