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What impact do emerging global economic trends have on the strategic priorities identified in a Gap Analysis?
     Mark Bridges    |    Gap Analysis


This article provides a detailed response to: What impact do emerging global economic trends have on the strategic priorities identified in a Gap Analysis? For a comprehensive understanding of Gap Analysis, we also include relevant case studies for further reading and links to Gap Analysis best practice resources.

TLDR Emerging global economic trends necessitate a reevaluation of strategic priorities in a Gap Analysis, focusing on Strategic Planning, Digital Transformation, and Operational Excellence and Innovation for long-term success.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Strategic Planning mean?
What does Digital Transformation mean?
What does Operational Excellence mean?


Emerging global economic trends significantly influence the strategic priorities identified in a Gap Analysis. As organizations strive to navigate the complexities of the global economy, understanding these trends becomes paramount in identifying and addressing strategic gaps. This requires a nuanced approach to Strategic Planning, Digital Transformation, and Operational Excellence, among other areas. By examining how these trends impact strategic priorities, organizations can better position themselves for long-term success.

Impact on Strategic Planning

Global economic trends such as technological advancements, shifts in consumer behavior, and geopolitical changes have a profound impact on Strategic Planning. Organizations must continuously monitor these trends to adjust their strategies accordingly. For example, the rapid pace of Digital Transformation requires organizations to reassess their digital capabilities and identify gaps in their technology infrastructure. According to McKinsey, organizations that effectively leverage digital technologies can see a significant improvement in their operational efficiency and customer engagement. This necessitates a strategic priority shift towards enhancing digital capabilities and investing in new technologies to stay competitive.

Furthermore, the rise of sustainability and ESG (Environmental, Social, and Governance) concerns is reshaping consumer expectations and regulatory landscapes. Organizations are now required to conduct a Gap Analysis that includes sustainability practices and ESG performance as critical components of their Strategic Planning process. Accenture's research highlights that companies with high ESG performance are achieving higher profitability and market valuation, underlining the importance of integrating these factors into strategic priorities.

Additionally, geopolitical tensions and economic policies can disrupt supply chains and market access, urging organizations to prioritize Risk Management and diversification strategies. A Gap Analysis that incorporates these external risks enables organizations to develop more resilient and adaptive strategic plans. PwC's analysis on global supply chain resilience emphasizes the need for organizations to have a comprehensive understanding of their supply chain vulnerabilities and to implement strategies that mitigate these risks.

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Focus on Digital Transformation

Emerging global economic trends are accelerating the need for Digital Transformation across all sectors. The COVID-19 pandemic, for instance, highlighted the critical importance of digital readiness, which allowed organizations to quickly adapt to remote work, digital customer interactions, and e-commerce. Organizations conducting a Gap Analysis today must prioritize digital transformation initiatives to bridge the gap between current capabilities and the digital-first future. Bain & Company's research indicates that organizations leading in digital maturity are not only more resilient in the face of disruptions but also achieve higher growth rates compared to their peers.

Key areas of focus in Digital Transformation include the adoption of cloud computing, data analytics, artificial intelligence (AI), and cybersecurity. Organizations must evaluate their current technological infrastructure and capabilities in these areas to identify gaps and develop a strategic roadmap for digital advancement. For example, leveraging AI for customer insights and operational efficiency can be a significant competitive advantage, as highlighted by Deloitte's insights on AI adoption in the enterprise.

Moreover, the digital skills gap is another critical area that organizations need to address. As technology evolves, the demand for skilled digital professionals outpaces supply, creating a significant challenge for organizations looking to advance their digital capabilities. A strategic priority for organizations is, therefore, not only investing in technology but also in talent development and acquisition strategies that focus on building digital competencies.

Operational Excellence and Innovation

Emerging global economic trends are also pushing organizations to focus on Operational Excellence and Innovation as key strategic priorities. In an increasingly competitive and fast-paced global market, organizations must continuously improve their operations to enhance efficiency, reduce costs, and deliver superior value to customers. This involves identifying gaps in current operational processes and implementing Lean Management practices, automation, and other efficiency-enhancing technologies. According to a report by KPMG, organizations that excel in operational efficiency are better positioned to respond to market changes and customer demands, thereby achieving higher profitability and market share.

Innovation is closely tied to Operational Excellence, as it provides the means to redefine processes, products, and business models. A Gap Analysis that identifies a lack of innovation capability can prompt organizations to prioritize investments in research and development (R&D), partnerships with startups, and the creation of innovation hubs. Real-world examples include Google's and Amazon's continuous investment in innovation, which has allowed them to remain at the forefront of their respective industries. EY's analysis on innovation management suggests that a systematic approach to innovation, characterized by a clear strategy, governance, and culture of innovation, is crucial for sustained business growth and competitiveness.

Lastly, the integration of Operational Excellence and Innovation into strategic priorities enables organizations to not only navigate the challenges posed by emerging global economic trends but also to seize new opportunities. By focusing on these areas, organizations can enhance their agility, efficiency, and innovation capacity, thereby securing a competitive advantage in the global market.

In conclusion, emerging global economic trends necessitate a reevaluation of strategic priorities identified in a Gap Analysis. By focusing on Strategic Planning, Digital Transformation, and Operational Excellence and Innovation, organizations can address the challenges and opportunities presented by these trends. Real-world examples and insights from leading consulting and market research firms underscore the importance of adapting to these trends to achieve long-term success.

Best Practices in Gap Analysis

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Gap Analysis Case Studies

For a practical understanding of Gap Analysis, take a look at these case studies.

Aerospace Manufacturer's Strategic Gap Analysis to Overcome Operational Inefficiencies

Scenario: An aerospace manufacturer employed a strategic Gap Analysis framework to address critical business challenges.

Read Full Case Study

EcoGamble: Sustainable Gaming Solutions in the Environmental Services Industry

Scenario: A mid-sized waste management company in the US faces a strategic challenge with a 20% reduction in customer retention due to rising competition and regulatory pressures.

Read Full Case Study

BookSmart: Revolutionizing Digital Publishing with AI-Driven Content Insights

Scenario: BookSmart, a mid-sized digital publishing firm, faces a strategy gap analysis challenge as it navigates a 20% decline in digital subscription growth due to increased competition and changing consumer preferences.

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Related Questions

Here are our additional questions you may be interested in.

What role does digital transformation play in modern Gap Analysis, especially in data gathering and analysis?
Digital Transformation revolutionizes Gap Analysis by improving data gathering with digital tools and transforming analysis through Advanced Analytics and AI, driving Operational Excellence and Strategic Planning. [Read full explanation]
In what ways can Gap Analysis be adapted to cater to the unique challenges of startups compared to established corporations?
Adapting Gap Analysis for startups involves emphasizing Flexibility, Scalability, and Rapid Growth, with a continuous, dynamic process that addresses strategic, resource, and market gaps through technology, partnerships, and inclusivity. [Read full explanation]
How can Gap Analysis be used to enhance customer satisfaction and loyalty?
Gap Analysis improves Customer Satisfaction and Loyalty by identifying and bridging gaps between current performance and customer expectations through targeted strategies, continuous improvement, and a customer-centric approach. [Read full explanation]
How is artificial intelligence reshaping the approach to Gap Analysis in terms of predictive analytics and decision-making?
Artificial Intelligence is transforming Gap Analysis by significantly improving Predictive Analytics and Decision-Making, offering deeper insights, greater accuracy, and faster strategic decisions across industries. [Read full explanation]
How does Gap Analysis integrate with other strategic tools such as SWOT analysis or PESTLE analysis?
Gap Analysis, combined with SWOT and PESTLE analyses, provides a comprehensive framework for Strategic Planning, identifying internal and external factors affecting goal achievement and guiding actionable insights for strategic execution. [Read full explanation]
How can organizations effectively measure the success of actions taken to close gaps identified in a Gap Analysis?
Effectively measuring success in closing Gap Analysis gaps involves setting SMART goals, using both qualitative and quantitative metrics, and leveraging feedback for Continuous Improvement. [Read full explanation]
 
Mark Bridges, Chicago

Strategy & Operations, Management Consulting

This Q&A article was reviewed by Mark Bridges. Mark is a Senior Director of Strategy at Flevy. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago.

To cite this article, please use:

Source: "What impact do emerging global economic trends have on the strategic priorities identified in a Gap Analysis?," Flevy Management Insights, Mark Bridges, 2024




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