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How to perform relative valuation using Excel?


This article provides a detailed response to: How to perform relative valuation using Excel? For a comprehensive understanding of Financial Management, we also include relevant case studies for further reading and links to Financial Management best practice resources.

TLDR Relative valuation in Excel involves comparing financial metrics of a target organization against industry peers using ratios like P/E, EV/EBITDA, and P/B.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Relative Valuation mean?
What does Data Analysis and Visualization mean?
What does Template Development for Financial Analysis mean?
What does Strategic Decision-Making Integration mean?


Understanding how to do relative valuation in Excel is a critical skill for C-level executives aiming to make informed investment decisions. Relative valuation involves comparing a target organization's financial metrics against those of similar entities within the same industry. This method provides a quick, market-based perspective on valuation, leveraging multiples like Price-to-Earnings (P/E), Enterprise Value-to-EBITDA (EV/EBITDA), and Price-to-Book (P/B) ratios. Excel, with its powerful data manipulation and analysis capabilities, serves as an ideal platform for conducting such comparisons.

The first step in performing relative valuation in Excel involves gathering financial data for the target organization and its peers. This data can include revenue, net income, operating profit, book value, and shares outstanding. Sources for this data might include annual reports, financial databases, and market research from authoritative firms such as Bloomberg or Gartner. Once collected, this information is inputted into Excel, structured in a clear, logical format to facilitate analysis.

After preparing the data, the next step is to calculate the relevant valuation multiples for each organization. This involves creating formulas in Excel to compute ratios like P/E, EV/EBITDA, and P/B. For instance, the P/E ratio is calculated by dividing the market price per share by the earnings per share (EPS). These calculations must be performed consistently across all organizations being compared to ensure accuracy in the valuation analysis.

With the valuation multiples calculated, the analysis moves to benchmarking the target organization against its peers. This involves comparing its multiples with the industry average or median values to identify under or overvaluation. Excel's conditional formatting and charting features can be invaluable here, allowing executives to visualize disparities and trends in the data effectively. This step may also involve adjusting the multiples for differences in growth prospects, risk profiles, and operational efficiency among the organizations being compared.

Creating a Relative Valuation Template in Excel

To streamline the relative valuation process, creating a template in Excel is highly recommended. This template should include sections for inputting financial data, areas for calculating valuation multiples, and spaces for comparative analysis. Incorporating dropdown menus for selecting different multiples and peers can enhance the template's usability, making it a versatile tool for various valuation scenarios.

Key components of a robust Excel template for relative valuation include dynamic formulas that automatically update calculations as new data is entered. This not only saves time but also reduces the potential for manual input errors. Additionally, incorporating pivot tables and charts can facilitate deeper insights into how the target organization stacks up against its competitors over time.

Another crucial aspect of the template is documentation. Including clear instructions and explanations within the template ensures that it can be used effectively by different members of the executive team. This documentation should cover how to input data, interpret the results, and make adjustments for unique industry or organization-specific factors.

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Applying the Framework in Strategic Decision-Making

Once the relative valuation analysis is complete, the findings must be integrated into the organization's strategic decision-making process. This could involve identifying potential investment opportunities, assessing the feasibility of mergers and acquisitions, or making informed divestiture decisions. The insights gained from the analysis provide a market-based perspective that complements other valuation methods, such as discounted cash flow (DCF) analysis.

It's important for executives to consider the limitations of relative valuation, including its reliance on market conditions and the quality of the comparables selected. As such, the results should be viewed as one component of a comprehensive valuation framework, not the sole basis for investment decisions.

Incorporating feedback loops into the process is essential for refining the approach over time. As market conditions change and new financial data becomes available, the relative valuation model in Excel should be updated accordingly. This iterative process ensures that the organization remains agile, making valuation-informed decisions that support long-term strategic goals. Understanding how to do relative valuation in Excel equips C-level executives with a powerful tool for navigating the complexities of market-based valuation. By following a structured approach and leveraging a customized Excel template, organizations can enhance their strategic planning, operational excellence, and performance management efforts. This methodology, when used alongside other valuation techniques, provides a comprehensive view of an organization's market positioning and potential investment opportunities.

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Source: Executive Q&A: Financial Management Questions, Flevy Management Insights, 2024


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