Flevy Management Insights Q&A
How can artificial intelligence enhance workforce management in contact centers?
     Joseph Robinson    |    Contact Center


This article provides a detailed response to: How can artificial intelligence enhance workforce management in contact centers? For a comprehensive understanding of Contact Center, we also include relevant case studies for further reading and links to Contact Center best practice resources.

TLDR AI in contact centers optimizes Workforce Management, improves Operational Efficiency, personalizes customer service, and enhances Training and Performance Management.

Reading time: 4 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Workforce Optimization mean?
What does Performance Management mean?
What does Customer Personalization mean?


Artificial Intelligence (AI) has become a cornerstone in enhancing workforce management in contact centers, offering a range of benefits from operational efficiency to personalized customer service. The integration of AI technologies can significantly transform how contact centers operate, making them more responsive, efficient, and capable of delivering exceptional customer experiences.

Optimizing Workforce Allocation and Scheduling

One of the primary challenges in contact center management is workforce scheduling and allocation. AI-driven tools can analyze historical data and predict call volumes with high accuracy, allowing managers to optimize workforce allocation. This predictive capability ensures that the right number of agents are available at the right times, thereby reducing wait times for customers and managing labor costs effectively. For instance, an AI system can identify patterns indicating peak call times and suggest optimal scheduling to cover these periods without overstaffing during quieter times.

Moreover, AI can monitor real-time call traffic and dynamically adjust staffing levels or suggest real-time schedule changes. This agility helps organizations maintain high levels of customer service even during unexpected spikes in call volume. Additionally, AI-driven workforce management tools can consider agent skills and experience, ensuring that the most complex calls are routed to the most capable agents, thereby improving first-call resolution rates.

Organizations that have implemented AI for workforce optimization have seen significant improvements in operational efficiency. According to a report by Deloitte, companies using AI in workforce management have experienced up to a 35% reduction in idle time for agents and a 50% decrease in overtime costs, showcasing the tangible benefits of AI in optimizing workforce allocation and scheduling.

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Enhancing Training and Performance Management

AI technologies are also revolutionizing the way contact centers approach training and performance management. Traditional training methods can be time-consuming and may not address individual agent needs. AI-powered training platforms can analyze an agent’s interactions and identify specific areas for improvement, offering personalized training modules and real-time feedback. This targeted approach to training ensures that agents develop the skills they need to excel in their roles, leading to improved customer satisfaction and operational efficiency.

Furthermore, AI can track performance metrics across various dimensions, such as call resolution times, customer satisfaction scores, and adherence to scripts. By analyzing this data, AI tools can identify trends and outliers, helping managers to recognize top performers and those who may need additional support or training. This data-driven approach to performance management enables organizations to make informed decisions about promotions, rewards, and professional development opportunities.

Real-world examples of AI in training and performance management include AI-coaching tools that use natural language processing to provide feedback on an agent’s communication skills. Companies like Cogito and Mattersight offer solutions that analyze voice interactions to give real-time coaching tips to agents, leading to improved customer interactions. These AI applications demonstrate the potential for technology to enhance training and performance management in contact centers.

Improving Customer Experience through Personalization and Efficiency

AI is instrumental in personalizing customer interactions in contact centers. By analyzing customer data, AI can provide agents with insights into customer preferences, purchase history, and previous interactions, enabling them to offer more personalized and effective service. This level of personalization not only improves customer satisfaction but also increases the likelihood of upselling and cross-selling opportunities.

AI-powered chatbots and virtual assistants can handle routine inquiries, freeing up human agents to deal with more complex issues. This not only improves efficiency but also allows agents to focus on interactions that require a human touch, thereby enhancing the overall customer experience. According to Gartner, by 2022, 70% of customer interactions in contact centers will involve emerging technologies such as machine learning applications, chatbots, and mobile messaging, up from 15% in 2018.

Moreover, AI can reduce average handle times by providing agents with instant access to relevant information and suggesting next-best actions. This efficiency not only benefits customers, who experience shorter wait times and more effective resolutions but also boosts agent morale by reducing the stress and complexity of handling calls.

In conclusion, the application of AI in workforce management within contact centers presents a multitude of benefits, from optimizing staffing and improving operational efficiency to enhancing training and personalizing customer interactions. As organizations continue to adopt AI technologies, the potential for innovation and transformation in contact centers is boundless, promising a future where both customer satisfaction and agent engagement are significantly elevated.

Best Practices in Contact Center

Here are best practices relevant to Contact Center from the Flevy Marketplace. View all our Contact Center materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Contact Center

Contact Center Case Studies

For a practical understanding of Contact Center, take a look at these case studies.

Customer Experience Enhancement for Education Sector Call Center

Scenario: The organization is a leading educational institution with a substantial online presence, facing challenges in managing its Call Center operations.

Read Full Case Study

Ecommerce Contact Center Optimization for Specialty Retail Market

Scenario: The company is a specialty retail firm operating within the ecommerce space, struggling to maintain customer satisfaction due to an overwhelmed Contact Center.

Read Full Case Study

Customer Experience Transformation for Telecom Contact Center

Scenario: The organization is a prominent telecommunications provider experiencing significant customer churn due to poor Contact Center performance.

Read Full Case Study

Ecommerce Contact Center Optimization for Apparel Retailer

Scenario: The organization in question operates within the fast-paced ecommerce apparel industry and has seen a substantial increase in customer inquiries and complaints, leading to longer wait times and decreased customer satisfaction.

Read Full Case Study

Contact Center Efficiency Improvement for Large-Scale Telecommunications Company

Scenario: A multinational telecommunications firm is grappling with a steadily increasing volume of customer inquiries, leading to prolonged wait times and dropped calls.

Read Full Case Study

Contact Center Efficiency Initiative for Maritime Industry

Scenario: A firm within the maritime industry is facing significant challenges in their Contact Center operations, which are leading to increased customer dissatisfaction and higher operational costs.

Read Full Case Study




Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials

  •  
    "Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

    – Chris McCann, Founder at Resilient.World
  •  
    "As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

    – Michael Evans, Managing Director at Newport LLC
  •  
    "FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

    – David Harris, Managing Director at Futures Strategy
  •  
    "As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

    – Michael Duff, Managing Director at Change Strategy (UK)
  •  
    "I am extremely grateful for the proactiveness and eagerness to help and I would gladly recommend the Flevy team if you are looking for data and toolkits to help you work through business solutions."

    – Trevor Booth, Partner, Fast Forward Consulting
  •  
    "I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

    – Moritz Bernhoerster, Global Sourcing Director at Fortune 500
  •  
    "As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

    Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I "

    – Nishi Singh, Strategist and MD at NSP Consultants
  •  
    "If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

    – Debbi Saffo, President at The NiKhar Group



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.