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KPI Library
Navigate your organization to excellence with 15,468 KPIs at your fingertips.




Why use the KPI Library?

Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

This vast range of KPIs across various industries and functions offers the flexibility to tailor Performance Management and Measurement to the unique aspects of your organization, ensuring more precise monitoring and management.

Each KPI in the KPI Library includes 12 attributes:

  • KPI definition
  • Potential business insights [?]
  • Measurement approach/process [?]
  • Standard formula [?]
  • Trend analysis [?]
  • Diagnostic questions [?]
  • Actionable tips [?]
  • Visualization suggestions [?]
  • Risk warnings [?]
  • Tools & technologies [?]
  • Integration points [?]
  • Change impact [?]
It is designed to enhance Strategic Decision Making and Performance Management for executives and business leaders. Our KPI Library serves as a resource for identifying, understanding, and maintaining relevant competitive performance metrics.

Need KPIs for a function not listed? Email us at support@flevy.com.


We have 67 KPIs on Product Management in our database. KPIs serve as vital navigational instruments for Product Management, providing clear performance metrics that align with the strategic goals and objectives of a product. They enable product managers to measure the success of their products, track progress over time, and make data-driven decisions.

By analyzing KPIs, managers can identify areas of strength and weakness, allowing them to prioritize resources and efforts effectively. These indicators also facilitate objective communication about the product's performance with stakeholders, ensuring everyone is on the same page regarding success criteria. Moreover, KPIs help in setting realistic targets for teams, fostering a results-oriented culture that can drive continuous improvement in product development and management.

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KPI Definition Business Insights [?] Measurement Approach Standard Formula
Active Users

More Details

The number of unique users who have interacted with the product within a specific time frame. Reveals user engagement levels and helps gauge the product's reach and appeal in the market. Considers the number of unique users that engage with the product within a specific time period. Count of Unique Users within a Given Time Period
Average Revenue Per User (ARPU)

More Details

The average revenue received from each active user, typically calculated on a monthly or annual basis. Provides insight into the value each user brings, informing pricing strategies and revenue forecasting. Considers revenue generated divided by the number of users in a given time frame. Total Revenue / Total Number of Users
Churn Rate

More Details

How many customers stop using or cancel their subscription to the product over time. Highlights customer retention issues and the long-term viability of the product. Measures the percentage of customers who stop using the product over a specific period. (Number of Customers Lost During the Period / Number of Customers at the Start of the Period) * 100
KPI Library
$99/year

Navigate your organization to excellence with 15,468 KPIs at your fingertips.


Subscribe to the KPI Library

CORE BENEFITS

  • 67 KPIs under Product Management
  • 15,468 total KPIs (and growing)
  • 328 total KPI groups
  • 75 industry-specific KPI groups
  • 12 attributes per KPI
  • Full access (no viewing limits or restrictions)

FlevyPro and Stream subscribers also receive access to the KPI Library. You can login to Flevy here.

Competitive Analysis

More Details

How well the product is performing compared to competitors in the market, based on market share, pricing, and other factors. Enables understanding of the competitive landscape and helps in strategic positioning and differentiation. Considers various metrics such as market share, product features, and customer satisfaction of competitors. No Standard Formula - Qualitative and Quantitative Assessment
Conversion Rate

More Details

The percentage of users who take a desired action, such as purchasing a product or signing up for a service. Indicates the effectiveness of sales and marketing efforts and user experience. Measures the percentage of users who take a desired action, such as making a purchase. (Number of Conversions / Total Number of Visitors) * 100
Cost of Goods Sold (COGS) for Product

More Details

The direct costs attributable to the production of products sold by a company, including materials and labor. Helps in analyzing the direct costs of production and impacts pricing and profitability. Considers the direct costs attributable to the production of the goods sold by the company. Sum of Direct Costs for Goods Produced and Sold

In selecting the most appropriate Product Management KPIs from our KPI Library for your organizational situation, keep in mind the following guiding principles:

  • Relevance: Choose KPIs that are closely linked to your Product Management objectives and Product Management-level goals. If a KPI doesn't give you insight into your business objectives, it might not be relevant.
  • Actionability: The best KPIs are those that provide data that you can act upon. If you can't change your strategy based on the KPI, it might not be practical.
  • Clarity: Ensure that each KPI is clear and understandable to all stakeholders. If people can't interpret the KPI easily, it won't be effective.
  • Timeliness: Select KPIs that provide timely data so that you can make decisions based on the most current information available.
  • Benchmarking: Choose KPIs that allow you to compare your Product Management performance against industry standards or competitors.
  • Data Quality: The KPIs should be based on reliable and accurate data. If the data quality is poor, the KPIs will be misleading.
  • Balance: It's important to have a balanced set of KPIs that cover different aspects of the organization—e.g. financial, customer, process, learning, and growth perspectives.
  • Review Cycle: Select KPIs that can be reviewed and revised regularly. As your organization and the external environment change, so too should your KPIs.

It is also important to remember that the only constant is change—strategies evolve, markets experience disruptions, and organizational environments also change over time. Thus, in an ever-evolving business landscape, what was relevant yesterday may not be today, and this principle applies directly to KPIs. We should follow these guiding principles to ensure our KPIs are maintained properly:

  • Scheduled Reviews: Establish a regular schedule (e.g. quarterly or biannually) for reviewing your Product Management KPIs. These reviews should be ingrained as a standard part of the business cycle, ensuring that KPIs are continually aligned with current business objectives and market conditions.
  • Inclusion of Cross-Functional Teams: Involve representatives from outside of Product Management in the review process. This ensures that the KPIs are examined from multiple perspectives, encompassing the full scope of the business and its environment. Diverse input can highlight unforeseen impacts or opportunities that might be overlooked by a single department.
  • Analysis of Historical Data Trends: During reviews, analyze historical data trends to determine the accuracy and relevance of each KPI. This analysis can reveal whether KPIs are consistently providing valuable insights and driving the intended actions, or if they have become outdated or less impactful.
  • Consideration of External Changes: Factor in external changes such as market shifts, economic fluctuations, technological advancements, and competitive landscape changes. KPIs must be dynamic enough to reflect these external factors, which can significantly influence business operations and strategy.
  • Alignment with Strategic Shifts: As organizational strategies evolve, evaluate the impact on Product Management and Product Management. Consider whether the Product Management KPIs need to be adjusted to remain aligned with new directions. This may involve adding new Product Management KPIs, phasing out ones that are no longer relevant, or modifying existing ones to better reflect the current strategic focus.
  • Feedback Mechanisms: Implement a feedback mechanism where employees can report challenges and observations related to KPIs. Frontline insights are crucial as they can provide real-world feedback on the practicality and impact of KPIs.
  • Technology and Tools for Real-Time Analysis: Utilize advanced analytics tools and business intelligence software that can provide real-time data and predictive analytics. This technology aids in quicker identification of trends and potential areas for KPI adjustment.
  • Documentation and Communication: Ensure that any changes to the Product Management KPIs are well-documented and communicated across the organization. This maintains clarity and ensures that all team members are working towards the same objectives with a clear understanding of what needs to be measured and why.

By systematically reviewing and adjusting our Product Management KPIs, we can ensure that your organization's decision-making is always supported by the most relevant and actionable data, keeping the organization agile and aligned with its evolving strategic objectives.

KPI Library
$99/year

Navigate your organization to excellence with 15,468 KPIs at your fingertips.


Subscribe to the KPI Library

CORE BENEFITS

  • 67 KPIs under Product Management
  • 15,468 total KPIs (and growing)
  • 328 total KPI groups
  • 75 industry-specific KPI groups
  • 12 attributes per KPI
  • Full access (no viewing limits or restrictions)

FlevyPro and Stream subscribers also receive access to the KPI Library. You can login to Flevy here.




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