KPI Library
Navigate your organization to excellence with 17,288 KPIs at your fingertips.




Why use the KPI Library?

Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

This vast range of KPIs across various industries and functions offers the flexibility to tailor Performance Management and Measurement to the unique aspects of your organization, ensuring more precise monitoring and management.

Each KPI in the KPI Library includes 12 attributes:

  • KPI definition
  • Potential business insights [?]
  • Measurement approach/process [?]
  • Standard formula [?]
  • Trend analysis [?]
  • Diagnostic questions [?]
  • Actionable tips [?]
  • Visualization suggestions [?]
  • Risk warnings [?]
  • Tools & technologies [?]
  • Integration points [?]
  • Change impact [?]
It is designed to enhance Strategic Decision Making and Performance Management for executives and business leaders. Our KPI Library serves as a resource for identifying, understanding, and maintaining relevant competitive performance metrics.

Need KPIs for a function not listed? Email us at support@flevy.com.


We have 63 KPIs on B2B Marketing in our database. KPIs are integral to B2B marketing as they provide quantifiable metrics that help businesses evaluate the effectiveness of their marketing strategies. By tracking these indicators, companies can understand how well they are achieving their primary business objectives.

KPIs enable marketers to measure the success of campaigns in generating leads, converting prospects into customers, and building brand awareness within the corporate market. Through data-driven insights, businesses can optimize their marketing efforts, allocate resources more efficiently, and improve ROI. This focus on performance metrics ensures that marketing initiatives are aligned with the broader corporate goals and contribute to sustainable growth.

  Navigate your organization to excellence with 17,288 KPIs at your fingertips.
$189/year
KPI Definition Business Insights [?] Measurement Approach Standard Formula
Account Penetration Degree

More Details

The extent to which a company has sold additional products or services to an existing customer account. Reveals how deeply a company's products or services are being used within a customer account, guiding upsell and cross-sell strategies. Considers the number of products or services sold to an account relative to the total possible. (Number of Products/Services Sold to Account / Total Number of Possible Products/Services) * 100
Account Retention Rate

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The percentage of customer accounts that a company retains over a certain period, reflecting customer satisfaction and loyalty. Indicates customer satisfaction and loyalty, and can highlight the success of retention strategies. Tracks the percentage of accounts that remain customers over a set period. (Number of Accounts at End of Period - Number of New Accounts Acquired During Period) / Number of Accounts at Start of Period * 100
Account-Based Marketing (ABM) Coverage

More Details

The extent to which target accounts are reached and covered by account-based marketing campaigns. Provides insight into the effectiveness of ABM strategies and helps in campaign optimization. Measures the percentage of target accounts reached by ABM campaigns. (Number of Target Accounts Reached / Total Number of Target Accounts) * 100
KPI Library
$189/year

Navigate your organization to excellence with 17,288 KPIs at your fingertips.


Subscribe to the KPI Library

CORE BENEFITS

  • 63 KPIs under B2B Marketing
  • 17,288 total KPIs (and growing)
  • 360 total KPI groups
  • 107 industry-specific KPI groups
  • 12 attributes per KPI
  • Full access (no viewing limits or restrictions)

FlevyPro and Stream subscribers also receive access to the KPI Library. You can login to Flevy here.

Annual Contract Value (ACV) from Marketing Leads

More Details

The average annual contract value of customers that originated from marketing efforts. Assists in understanding the value of marketing efforts and helps forecast future revenue. The average annual revenue from contracts generated by marketing leads. Sum of Annual Contract Values from Marketing Leads / Number of Marketing Leads
Bounce Rate

More Details

The percentage of visitors to a website who navigate away from the site after viewing only one page, indicating engagement level. Indicates the relevance and engagement of the landing page content to the audience. Tracks the percentage of visitors who navigate away from the site after viewing only one page. (Number of Single-Page Sessions / Total Sessions) * 100
Brand Awareness

More Details

The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. Reflects the effectiveness of marketing campaigns in creating brand visibility. Assesses recognition and recall rates for a brand among the target audience. (Percentage of Target Audience Who Recognize the Brand + Percentage Who Recall the Brand) / 2

Types of B2B Marketing KPIs

KPIs for managing B2B Marketing can be categorized into various KPI types.

Awareness KPIs

Awareness KPIs measure the extent to which potential customers recognize and recall your brand. These metrics are crucial for understanding the effectiveness of your marketing efforts in making your brand known. When selecting these KPIs, consider the channels where your target audience spends most of their time. Examples include Brand Recall, Brand Recognition, and Share of Voice.

Engagement KPIs

Engagement KPIs track how actively your audience interacts with your content and marketing campaigns. These metrics are essential for gauging the effectiveness of your content in capturing and maintaining audience interest. Choose KPIs that align with your content strategy and audience behavior. Examples include Social Media Likes, Shares, Comments, and Email Open Rates.

Lead Generation KPIs

Lead Generation KPIs measure the effectiveness of your marketing efforts in attracting and converting prospects into leads. These metrics are vital for understanding the efficiency of your lead generation strategies. Focus on KPIs that reflect the quality and quantity of leads generated. Examples include Number of Leads, Cost Per Lead (CPL), and Lead Conversion Rate.

Conversion KPIs

Conversion KPIs track the rate at which leads are converted into paying customers. These metrics are crucial for assessing the effectiveness of your sales funnel and marketing campaigns. Prioritize KPIs that provide insights into the customer journey and conversion bottlenecks. Examples include Conversion Rate, Sales Qualified Leads (SQLs), and Customer Acquisition Cost (CAC).

Retention KPIs

Retention KPIs measure the ability of your organization to retain customers over time. These metrics are essential for understanding customer loyalty and the long-term success of your marketing efforts. Select KPIs that highlight customer satisfaction and repeat business. Examples include Customer Retention Rate, Churn Rate, and Net Promoter Score (NPS).

Revenue KPIs

Revenue KPIs track the financial impact of your marketing efforts. These metrics are critical for evaluating the return on investment (ROI) of your marketing activities. Focus on KPIs that directly correlate with revenue generation and profitability. Examples include Marketing ROI, Customer Lifetime Value (CLV), and Average Revenue Per User (ARPU).

Efficiency KPIs

Efficiency KPIs measure the productivity and cost-effectiveness of your marketing operations. These metrics are vital for optimizing resource allocation and improving operational efficiency. Choose KPIs that reflect the balance between input and output in your marketing processes. Examples include Marketing Spend Efficiency, Campaign ROI, and Time to Market.

Acquiring and Analyzing B2B Marketing KPI Data

Organizations typically rely on a mix of internal and external sources to gather data for B2B Marketing KPIs. Internal sources include CRM systems, marketing automation platforms, and web analytics tools, which provide valuable insights into customer behavior, lead generation, and conversion rates. External sources encompass industry reports, market research, and competitive analysis from firms like Gartner and Forrester, offering benchmarks and broader market trends.

Once data is acquired, the next step is to analyze it to derive actionable insights. Advanced analytics tools and techniques, such as predictive analytics and machine learning, can help identify patterns and trends that inform strategic decisions. According to a McKinsey report, companies that leverage data analytics in their marketing strategies are 23 times more likely to outperform their competitors in customer acquisition. This highlights the importance of not just collecting data but also analyzing it effectively.

Data visualization tools, such as Tableau and Power BI, can simplify the analysis process by presenting complex data in an easily understandable format. These tools enable marketing executives to quickly identify key performance trends and make data-driven decisions. Additionally, regular KPI reviews and performance dashboards can help keep track of progress and make necessary adjustments in real-time.

Incorporating feedback loops into the KPI management process is also crucial. By continuously monitoring and refining KPIs based on performance data, organizations can ensure that their marketing strategies remain aligned with business objectives. A Deloitte study found that organizations with robust KPI management frameworks are 2.5 times more likely to achieve their marketing goals. This underscores the need for a disciplined approach to acquiring and analyzing B2B Marketing KPIs.

KPI Library
$189/year

Navigate your organization to excellence with 17,288 KPIs at your fingertips.


Subscribe to the KPI Library

CORE BENEFITS

  • 63 KPIs under B2B Marketing
  • 17,288 total KPIs (and growing)
  • 360 total KPI groups
  • 107 industry-specific KPI groups
  • 12 attributes per KPI
  • Full access (no viewing limits or restrictions)

FlevyPro and Stream subscribers also receive access to the KPI Library. You can login to Flevy here.

FAQs on B2B Marketing KPIs

What are the most important KPIs for measuring marketing effectiveness?

The most important KPIs for measuring marketing effectiveness include Conversion Rate, Customer Acquisition Cost (CAC), and Marketing ROI. These KPIs provide insights into how well your marketing efforts are translating into tangible business outcomes.

How often should B2B Marketing KPIs be reviewed?

B2B Marketing KPIs should be reviewed on a monthly basis to ensure that marketing strategies are on track and to make timely adjustments. However, some KPIs may require more frequent monitoring, such as weekly or even daily, depending on the campaign's intensity and duration.

What tools are best for tracking B2B Marketing KPIs?

Tools like Google Analytics, HubSpot, and Salesforce are highly effective for tracking B2B Marketing KPIs. These platforms offer comprehensive analytics and reporting features that can help you monitor and analyze your marketing performance.

How can I align B2B Marketing KPIs with business objectives?

Align B2B Marketing KPIs with business objectives by ensuring that each KPI directly supports a specific business goal. Regularly review and adjust KPIs to reflect changes in business strategy and market conditions.

What are the common pitfalls in selecting B2B Marketing KPIs?

Common pitfalls include choosing too many KPIs, focusing on vanity metrics, and not aligning KPIs with business objectives. It's crucial to select a balanced set of KPIs that provide a comprehensive view of marketing performance.

How do I measure the ROI of B2B marketing campaigns?

Measure the ROI of B2B marketing campaigns by comparing the revenue generated from the campaign to the total cost of the campaign. Use metrics like Marketing ROI and Customer Lifetime Value (CLV) to assess the financial impact of your marketing efforts.

What role do benchmarks play in KPI management?

Benchmarks provide a standard against which you can measure your marketing performance. They help identify areas for improvement and set realistic performance targets based on industry standards and competitor performance.

How can I ensure data accuracy in KPI tracking?

Ensure data accuracy in KPI tracking by using reliable data sources, regularly auditing your data, and employing data validation techniques. Implementing robust data governance practices can also help maintain data integrity.

KPI Library
$189/year

Navigate your organization to excellence with 17,288 KPIs at your fingertips.


Subscribe to the KPI Library

CORE BENEFITS

  • 63 KPIs under B2B Marketing
  • 17,288 total KPIs (and growing)
  • 360 total KPI groups
  • 107 industry-specific KPI groups
  • 12 attributes per KPI
  • Full access (no viewing limits or restrictions)

FlevyPro and Stream subscribers also receive access to the KPI Library. You can login to Flevy here.




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