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"If you cannot measure it, you cannot improve it," is a famous quote by Lord Kelvin, and it directly relates to the importance of a developing a robust, data-driven Business Case when making important management decisions. In our rapidly evolving business world, this phrase never been more crucial. Establishing a strong, compelling Business Case is one of the preliminary steps to achieving Operational Excellence and Risk Management in any company, irrespective of size or industry.

Business Case Development: Foundation for Informed Decision Making

A Business Case is a fundamental strategic tool that serves as the basis for making informed, data-driven business decisions. It is a researched and well-argued proposal that delineates the benefits and consequences of pursuing a particular line of action or decision. Building a persuasive Business Case requires a meticulous, thorough financial analysis and a deep understanding of the current business environment.

Benefits of Creating a Business Case

While a Capital Budgeting Business Case requires significant time and effort to develop, it offers essential benefits:

Essential Elements of an Effective Business Case

A Business Case should entail informative, complete, and influential elements:

  1. Executive Summary: While structurally it appears at the beginning of the document, it should be the last part written. This section is a summary of your reasoning and findings to enable quick executive decision-making.
  2. Problem Statement: This is a concise account of your understanding of the current business issues and opportunities. It should be sufficiently compelling to justify the required changes.
  3. Proposed Solution: This segment explains the recommended solution and why it represents an optimal choice. It should give an explicit plan of action.
  4. Cost-Benefit Analysis: Here, you present a detailed analysis of the costs versus the benefits—the Budget Impact and Potential Returns.
  5. Risk Assessment: This part outlines the potential risks and mitigations, aligning the Sample Business Case with Risk Management best practices.

Best Practices for an Effective Business Case

Creating a compelling Business Case requires more than just following the structure. It demands strategic planning, which means investing in the following best practices:

The art and science of creating an effective Business Case are fundamental skills for any business leaders.

Remember, a successful Business Case is about clarity, conciseness, and persuasiveness. For examples, scroll up take a look at the sample Business Cases available on Flevy.

By investing the correct amount of effort into your Business Case, you will ensure your organization is on the right path towards achieving Operational Excellence and robust Risk Management strategies.


Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

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