This PPT slide, part of the 159-slide Strategy Frameworks Manual PowerPoint presentation, presents a comprehensive overview of disruptive technologies, focusing on their characteristics and market impact. It begins by defining disruptive technologies as those that enter established markets and displace existing technologies by offering new and valuable functionalities. This redefinition of the market often occurs through the introduction of products that initially serve niche segments, which may not align with mainstream performance expectations.
The slide outlines several key attributes of disruptive technologies. First, they can redefine or expand the functionality of existing products. Second, they often start in remote market segments, gradually gaining traction until they invade the mainstream market. This transition occurs once the disruptive technology achieves sufficient scale and maturity, allowing it to surpass traditional technologies, even when evaluated against established performance metrics.
A critical point made is the challenge in identifying disruptive technologies. Existing players frequently overlook these threats, as the new technologies may initially appear inferior or less relevant. The slide emphasizes that disruptive technologies may be perceived as "worse" than their predecessors when assessed through the lens of existing performance standards.
The visual elements on the slide illustrate the trajectory of both original and disruptive technologies over time. The graph indicates that while original technologies may plateau, disruptive technologies experience exponential growth as they redefine market expectations. The narrative concludes with a note on market dynamics, highlighting how increasing overhead costs in mature products create opportunities for new entrants to exploit lower-end market segments.
This slide serves as a valuable resource for executives seeking to understand the implications of disruptive technologies on their business strategies and market positioning.
This slide is part of the Strategy Frameworks Manual PowerPoint presentation.
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