This PPT slide, part of the 348-slide Strategic System Design Toolkit PowerPoint presentation, delineates the objectives of benchmarking by categorizing them into "hard" and "soft" goals. The "hard" goals focus on tangible metrics and analytical processes. They include the analysis of a company's own strengths and weaknesses, which serves as a foundational step in understanding internal capabilities. Identifying relative gaps is crucial, as it highlights where the organization stands compared to peers or industry standards. The slide also emphasizes the identification of causes behind these gaps, which is essential for developing effective strategies. Finally, deriving measures for closing these gaps indicates a proactive approach to improvement.

On the other hand, the "soft" goals of benchmarking aim to influence organizational culture and employee attitudes. Creating an external perspective is vital, as it encourages teams to look beyond their immediate environment and consider broader industry trends. Initiating rethinking processes suggests a need for innovation and adaptability within the organization. The creation of a willingness to change is critical for fostering a culture that embraces transformation. Lastly, implementing continuous improvement processes reflects an ongoing commitment to enhancing performance and adapting to new challenges.

This dual approach of hard and soft goals provides a comprehensive framework for organizations looking to benchmark effectively. It balances quantitative analysis with qualitative shifts in mindset, ensuring that both operational efficiency and cultural readiness for change are addressed. Understanding these objectives can help potential customers appreciate the depth and breadth of benchmarking as a strategic tool.

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Process Mapping Process Analysis Continuous Improvement Organizational Culture Benchmarking Innovation