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DESCRIPTION
Yahoo has adopted this model of contextual advertising that has been so profitable for Google,
but have yet to refine it enough to make a serious impact on the market. This report provides deep insights into the market dynamics, competitor landscape, and recommended future strategy.
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Source: Strategic Analysis of Yahoo as a Platform PDF (PDF) Document, shivomagg
OVERVIEW
ABOUT THE AUTHOR
Currently Doctoral candidate at top business school (among top 10 in FT) in Operations & Technology. Research areas include information worker productivity, knowledge management, policy making for new technologies.
Diverse experience in Mergers and Acquisitions, Corporate Finance, Strategic advisory, Private placements.
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