Strategies for Maximizing Brand Value Post-Patent PPT
This PPT slide, part of the 25-slide Pharma Strategy: Loss of Exclusivity (LOE) PowerPoint presentation, outlines 3 key strategies for pharmaceutical companies to maximize brand value following the loss of exclusivity (LOE) of their products. It emphasizes the importance of proactive planning in order to tap into revenue opportunities that arise when patents expire. The strategies presented are designed to extend the life cycle of branded drugs and mitigate the impact of generic competition.
The first strategy focuses on preserving brand equity and patient loyalty. This involves shifting marketing and sales efforts towards enhancing patient acquisition and retention. By prioritizing the relationship with existing patients, companies can maintain a loyal customer base even as generic alternatives become available.
The second strategy suggests developing an over-the-counter (OTC) version of the drug. This approach aims to create an OTC formulation that can help slow down the erosion of brand value after patent expiration. By offering an OTC option, firms can capture a different market segment and continue to generate revenue from a product that may otherwise face significant competition.
The third strategy involves launching a generic version of the drug. This allows companies to profit from patients who may choose to switch to a generic alternative. By entering the generic market, firms can still benefit financially while adapting to the changing landscape of drug availability.
The slide concludes with a note that these strategies have been successfully implemented by major pharmaceutical companies like Pfizer and AstraZeneca, showcasing their effectiveness in maximizing brand value post-LOE. Each strategy can be employed independently or in combination, providing flexibility in execution.
This slide is part of the Pharma Strategy: Loss of Exclusivity (LOE) PowerPoint presentation.
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