Strategic Approach to Product Lifecycle Management PPT

This PPT slide, part of the 25-slide Pharma Strategy: Loss of Exclusivity (LOE) PowerPoint presentation, presents an alternative strategy known as "Sunset the Brand," which is particularly relevant for firms facing the loss of exclusivity in their product offerings. This approach emphasizes a careful evaluation of expenditures and inventory management while maintaining the product's manufacturing. The goal is to minimize marketing and sales investments as demand declines.

The concept of "sunsetting" involves a strategic reduction in the number of Stock Keeping Units (SKUs) associated with a product. This reduction is not uniform across all products; rather, different items will reach their sunset phase at varying rates, necessitating a tailored approach for each. The slide underscores the importance of understanding market dynamics, which significantly influence the timing of when to initiate the sunsetting process.

Furthermore, the presence of generic competitors in the market can accelerate the need to implement this strategy. Companies must act decisively to manage their product portfolio effectively, ensuring that resources are allocated efficiently while still maintaining a market presence. This approach requires a nuanced understanding of both internal cost structures and external market conditions, making it essential for executives to stay informed and adaptable.

The insights provided here are critical for decision-makers considering how to navigate the complexities of product lifecycle management in a competitive environment. The sunsetting strategy offers a structured pathway to mitigate losses while optimizing resource allocation during challenging market transitions.

This slide is part of the Pharma Strategy: Loss of Exclusivity (LOE) PowerPoint presentation.

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