Strategies for Launching Generic Pharmaceuticals PPT

This PPT slide, part of the 25-slide Pharma Strategy: Loss of Exclusivity (LOE) PowerPoint presentation, outlines a strategic approach for pharmaceutical companies to effectively launch generic products in response to the increasing availability of low-cost alternatives. It presents 3 distinct methods for executing this strategy: Branded Generic, Authorized Generic, and Licensed Generic.

The Branded Generic approach focuses on utilizing existing supplies and materials to create a generic version that retains the brand identity. This method allows the company to leverage its established reputation while appealing to cost-sensitive customers.

The Authorized Generic strategy emphasizes the use of current manufacturing capabilities to produce a private-label version of the product. This approach enables firms to maintain product consistency while expanding their market reach through partnerships with private-label companies.

The Licensed Generic method involves collaborating with a competitor to develop a generic product. This partnership can facilitate an earlier market entry, which is crucial in a landscape where timing can significantly impact market share.

The slide also highlights the importance of understanding the generic landscape prior to launching a product. It suggests that timing is critical, particularly when a generic competitor has already made inroads into the market. The effectiveness of these strategies increases when the number of generic entrants is limited, ideally fewer than five.

Overall, this slide serves as a guide for executives considering the launch of generic products, emphasizing the need for strategic planning and market awareness to successfully navigate the competitive environment.

This slide is part of the Pharma Strategy: Loss of Exclusivity (LOE) PowerPoint presentation.

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