Framework for Negotiation Tactics and Strategies


This PPT slide, part of the 69-slide Negotiation Tactics PowerPoint presentation, presents a structured overview of 26 negotiation tactics organized within a Negotiation Tactics Matrix. This matrix categorizes the tactics based on their reliance on two primary sources of power: threat and bargaining. The tactics are plotted along two axes—power and threat—allowing for a clear visual representation of how each tactic fits into the negotiation framework.

On the vertical axis, tactics are divided into categories of "Threat" and "Bargaining." The horizontal axis lists various tactics that can be employed during negotiations. For instance, tactics like "Brinkman-ship" and "Silence" fall under the "Threat" category, indicating a more aggressive or confrontational approach. Conversely, tactics such as "Linking issues" and "Salami slicing" are categorized under "Bargaining," suggesting a more collaborative or strategic negotiation style.

The slide also highlights the importance of differentiating between tactics that utilize logical reasoning versus those that appeal to emotions. This distinction is crucial for negotiators to understand which tactics might be more effective in different contexts. The visual layout not only aids in quick comprehension, but also serves as a practical tool for negotiators looking to refine their strategies.

This matrix is a valuable resource for any executive or manager involved in negotiations, providing a clear framework for assessing and selecting appropriate tactics based on the situation at hand. Understanding these tactics can enhance negotiation outcomes and improve overall effectiveness in reaching agreements.



This slide is part of the Negotiation Tactics PowerPoint presentation.

This framework is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants and provides a reference guide to a diverse set of 26 negotiation tactics.

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