This PPT slide, part of the 13-slide Ideation - How to Generate Innovative Ideas PowerPoint presentation, outlines a structured approach to innovation through the concept of creating constraints. It presents a three-step process aimed at fostering critical thinking and problem-solving. The first step involves defining a desired outcome along with its underlying variables. This requires identifying the essential components that contribute to achieving the outcome, which sets a clear foundation for the subsequent analysis.

In the second step, the focus shifts to removing one key element from the mix. This action is intended to drastically limit the variables available, compelling the team to rethink the situation. By constraining options, it forces a deeper examination of the remaining elements and their interdependencies.

The final step encourages deriving problems from what remains after the removal of the element. This involves questioning why the original outcome can no longer be achieved and identifying existing issues in the revised scenario. This step is crucial as it not only highlights potential obstacles, but also opens avenues for innovative solutions.

An example is provided to illustrate the process. The goal is to generate $10 billion in sales, with a focus on physical retail. By removing a critical component of the retail strategy, the team is prompted to explore the implications on their sales objectives. The guiding questions aim to provoke thought about the challenges faced in the online channel, thus driving the conversation towards actionable insights.

This methodology can be particularly beneficial for organizations looking to innovate under constraints, as it encourages a fresh perspective on existing problems and potential solutions. The structured approach is designed to lead to meaningful discussions that can yield innovative ideas.

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Innovation Management Ideation Retail Strategy Sales Innovation