This PPT slide, part of the 13-slide Ideation - How to Generate Innovative Ideas PowerPoint presentation, presents a structured approach to innovation, focusing on the question, "How could we...?" It outlines specific scenarios where this mindset can be applied, such as optimizing processes, enhancing experiences, and developing new products and services. The left section details when to use this approach, emphasizing the importance of context in driving innovation.

In the central part, the slide provides actionable methods for implementation. It suggests drawing out the process by identifying activities, people involved, and necessary inputs, along with defining start and end points. This methodical approach aims to clarify the steps involved in the innovation journey. The slide also highlights the significance of identifying key moments, referred to as "moments of truth," which are critical junctures in the customer experience. Understanding what occurs before, during, and after a decision can provide valuable insights.

An example is given, illustrating the process of signing up for a new internet plan. This case study breaks down the customer journey from the initial need to the usage of the service. It identifies key moments of truth, such as the selection of the 'perfect plan' and various customer service interactions. The slide concludes with brainstorming potential changes, encouraging teams to consider emotional impacts and options for improvement.

Overall, this slide serves as a practical guide for executives looking to foster innovation within their organizations. It emphasizes a systematic approach to understanding customer experiences and improving processes, which can lead to more effective decision-making and enhanced service delivery.

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Innovation Management Ideation Customer Service Customer Experience Customer Journey Innovation