This PPT slide, part of the 81-slide How to Prepare a Business Plan PowerPoint presentation, titled "Determining Target Segments" outlines a structured approach for identifying and evaluating market segments. It emphasizes a systematic process that begins with selecting appropriate segmentation criteria, which is crucial for effective market analysis. Each segment is then assessed based on its volume and customer value, indicated by a rating system ranging from "very high" to "critical."

Segment 1 shows a strong potential with high ratings in both volume and customer value, suggesting it may be a primary target for strategic initiatives. Segment 2 also presents opportunities, particularly in customer value, though its volume is lower. Segment 3, however, appears less favorable with a medium rating in customer value and critical volume, indicating it may not be a priority for immediate focus.

The slide further outlines key actions to be taken for each segment. This includes arriving at market segments clearly, understanding customer value, and considering direct competition. The final step involves determining the target segment and crafting an evolution strategy, ensuring that the focus is clear for market launch.

This structured approach allows for informed decision-making, helping organizations prioritize segments based on their potential impact. By following these steps, executives can align their strategies with market realities, ultimately enhancing their chances of successful market entry and growth. The clarity in segmentation criteria and evaluation metrics aids in minimizing risks associated with market selection.

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